This story is about Wix landing page templates can be a great alternative to multipage websites.

While more and more business people decide to have their own website, the demand on website builders rises. More players are coming to the market. Apart from big old players as Wix, Squarespace and Shopify there are many new players. These new comers base their market entry strategy on the following:

Do all businesses need a versatile website with lots of content?

May be some entities just need a presence on the internet to provide information?

What if there is not much information to post about a business as there is simply nothing to say?

Everybody who started a website used t to create multipage websites to make a solid impression on the potential customer.

That happened till recently.  Today many new site building platforms concentrate on single page website templates. Templates that are easy to set up for a small business. Some new site builders such as Wix templates and Squarespace templates even have an option to provide content along with template set up.

Such options became super convenient for different type small businesses from artisans to different service providers. As a response to this trend Wix and Squarespace started to offer single landing page template for those who really needs limited on line presence.

But each small business still has a question of what type of website one really need. Let’s take Wix landing page templates as an example and walk-through steps to make a right choice.

Step 1. Figure out which type of site you need?

The size and type of the website do not usually correspond to the size of the business but to its core profile.  

For example, a web designer would need a big multipage website to demonstrate his portfolio online.

At the same time some big oil corporation can have a single page website with obscure design with almost no contact information. Wix landing page templates can provide wide range of functional options even on a single page.

To be able to understand what type of website do you need it is important to answer following type of questions:

What type of website your competitors have?

What information would you like to disclose on your website?

Would you online template have just a contact information of some extra stuff as well?

Is your business customer based or business accounts based?

The long story short you need to get a clear understanding of functions your website template. Would it be just a contact point or sales center of your goods and services.

Once you get a clear picture you can proceed to the next step.

Step 2. The Size of the website template?

As we mentioned above the type of the website primarily depends on a business niche you are planning to enter.

Create multipage website is easier and harder at the same time.  It does no limit your content but you need to work long and harder to make it look complete for the customer. At the same time, you can omit lots of important stuff simply but not putting on the landing page.

 This is why a concise and core info about your goods or services could play a crucial role in detaining and converting a potential clientele.

At the same time if you decide to go for a landing page you have to bring it all in on single place.

A place where you would try to inject everything your customer may potentially need. That is where site builder can help. Wix landing page templates or other templates from other reputable site builders are there to facilitate your work.

However, no website builder can help you to build everything for you. Do not forget that at the end of the days it is important to have your website a certain level of singularity. It can be a unique design or set up.

But there should be something that would make your website stand out from others. Something that would make your customer take the final choice. Here is what we are going to talk about in the next step.

Design of Wix landing page templates? Text vs Pictures.

As we mentioned above designing a multipage website is a long road and requires time and effort to finally create a versatile product. At the same time landing page templates do not allow for such an opportunity. Thus, each part of the landing page has utmost importance in terms of convincing customer about your business.

The main dilemma many businesses face is how to deliver the message. The message that is a central idea of the website should answer one question. Why should they choose me over my competitor.

Many site owners used to put lots of detailed texts vs pictures. This strategy work initially but then bigger and more detailed texts did not bring more customers.

Only then people start to understand that a visitor does not want to get deep into the website and find out what is written. What a typical visitor does is getting a first impression of the website.

Most of the site visitors make a decision about the website and its business in first fifteen seconds of visit. In this fifteen second site owner has to convince the visitor to choose him over competitors.

Thus, the importance of pictures and layout is hard to overestimate. To ensure the quality your website especially if it is a landing page the best bet is to get a professional designer.  Buying one of Wix premium landing page templates can also be an option.

Final Thoughts.

Whether you choose a single page template of decide to build a multipage website the first impression is what matters the most.  The first several seconds is a time that your template has to grab an attention of your customer.

This is why it is important the initial design and layout would be appealing to the visitor. 

There is no universal formula for landing page template   set up.

Depending on the industry designs of the landing page templates and their functions vary. At the same time there are several fundamental graphic technics that are applied in every premium template to make a head turner.  

In order to ensure good quality of your website template the best bet is to buy a website template from a professional designer. For example, Wix landing page templates have lots of different designs depending on industry you are working in.

Those designs usually have presetup number of pictures that are going there by default. Those pictures reflect the central idea of your business industry.

At the same time, they are not complete templates and have space for customization. To get individual flavor you can amend pictures and texts on these websites. It is literally no limits for customization.

 Thus, many Wix and other builders landing page templates take a premium template, customize the text and change some of the pictures. This is done to ensure that website has a premium design but still is a custom one. Over the time you will get feeling of what you want to change and what to leave.