PRESENTYBOX is a website design studio serving clients worldwide.
In the modern world there is number of nice website builders. Most of them allow for quick and effective solution to set up a business online. But the question is not only what website builder to choose, but what template to pick within certain website builder. Wix offers number of premium Wix templates that can be used as an online solution.
I get lots of questions from customers who are asking which website builder they need to choose. At the same time, I often encounter a question when person likes some template but want it on another website builder.
For example, one person loved one of my premium Wix templates but wanted to be done on Squarespace. The thing is that person used to work on Squarespace templates and feels hard to make a change.
If this happened not long ago, I would completely agree with him. Even a year from now toolset and management of different website builders. However, today most of the reputable site builders have similar toolset to manage the template. Every major site builder tries to facilitate the work of its customers
What it means for customer is that he can customize the template almost in the same way in any solid website builder.
Then the main question is not which site builder to choose but what type of template to get.
Let’s take Wix premium templates as an example.
Regardless of your industry and functionality of your website you can find the right website template in almost all well know site builders. From my personal point of view most customers would like to go for Wix templates. This happens not only because the site builder provides the most versatile functionality and easy operations.
The main reason is that Wix templates has the biggest variety of different websites. It allows Wix to satisfy the demand of almost any customer, no matter what industry it came from.
Regarding the customers’ needs we can distinguish several different groups.
These groups are usually small businesses who need a quick fix to get online. The main industries of those small businesses that account fort 80% of the market are beauty salons, photographers, artists, e-commerce and other custom service providers. All of them need premium templates with an accent on different type of features.
This audience is one the big if not the biggest group of Wix customers. Beauty masters usually have several aspects that needs to be addressed on the website. This feature is the beautiful and appealing design with great testimonials and easy navigation.
Overall astonishing look of the template gives its potential audience a feeling of beauty that can be transformed to the customer, should he visit the beauty master. This straightforward technique seems to be an open book but still has major effect on the customers.
The design of the website in its turn consists of fonts pictures and layout. Combination of picture and fonts cultivate feeling of appeal and trigger the desire get the same result by visiting the master.
Another big group of Wix premium template users are photographers. Each photographer is aiming to show his singularity through his work examples places on his website.
Customers are picking photographers judging by his previous works. The Wix pictures on the site is the perfect place where one can find previous work samples.
Photographer website does not need lots of extra options or serious functionality. What it needs is a superior look in the same way as one for beauty masters but a little more.
Thus, photographer usually pick the websites that have the best pictures and layout combination with little need of additional features.
Small business sellers would like to use Wix as it has integrated e-commerce feature. Wix introduced this option not long ago while his competitors like Squarespace and Shopify were specially created for on-line commerce.
How it is this possible?
It is all because Wix found a way to set up e-commerce websites with beautiful design-oriented customization options. That allowed small sellers to create a beautifully set up e-commerce websites to compete better with their huge competitors.
Today Wix allows for sale of number of products that are easily manageable through user interface. It makes modern Wix no worse than other more rigid side builders primarily focused on e-commerce.
If you are a set up well known individual or just a starting artist there is a Wix template for you out there. Wix was initially created to help people express themselves in an on-line field. With most of the artist being totally focused on their career there was a little opportunity left to create their online presence that would ideally describe their personality.
Wix provided a solution to this problem. Rather than going manually with professional site building company, an artist can now pick the template that most closely resembles his individuality.
Whiter you are lawyer, doctor or plumber there is one of Wix premium templates that can ideally fit your background. Initially developed for artist Wix templates started to incorporate more and more options to fit wider categories of industries. Now it is possible to set up a scheduling online reservation module and payment processing.
These options help service providers to become more independent third parties and create hassle free workflow. A workflow where Wix templates provides not only information but also a custom functionality.
Another major breakthrough for Wix users is its deeper SEO opportunities. Not long ago Wix templates were useful only as business cards. It was like that due to no options to optimize templates for SEO. What happened is that search engines did not see Wix templates at all, no matter how good they looked or how deeply there were customized.
Well. Not anymore. Nowadays Wix provide options to make your premium template fully customizable for SEO purposes. You can add tags and descriptions that would be recognized and analyzed by search engines. As a result, you can start advertising your websites and move it up the search queue in the same way as you were doing it with manually written website before.
As you can see Wix templates truly earned their place under the sun of Website builders through enhancing their SEO, expanding their features and enhancing their management toolset.
Other website builders such as Squarespace or WordPress and catching up. Today there are number of website builders that have great opportunities for business development.
At the end of the days the only difference left is the design of the template rather than what site builder it was created with. It is the design, lay out and look that will stay different all the time, while all the rest would be unified to get the best customer experience.
PRESENTYBOX is a website design studio serving clients worldwide. Specializing in Showit WIX & Squarespace website design for female entrepreneurs.
Address: 122 South Miami Avenue | Miami, Florida 33130, USA.
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