PRESENTYBOX is a website design studio serving clients worldwide.
Every day thousands of people around the world start their new website on Wix. Each newcomer makes an effort to choose the right design out of numerous Wix templates.
It requires a lot hard work to set up a right design and put attractive content. Most people spend lots of energy in customizing their wix templates. Some even buy premium wix templates and hire the professional to customize the content.
Once customization is done and site looking good many users just stop and start expecting the visits. Sometimes such situation really happens. For example, if there is a huge demand for the product with relatively low supply.
There are also cases when the site owner just brings his business online. He or she already has solid offline audience. That audience would find info about his website from word of mouth or from the site owner. However, the above cases are exceptions. Most of the times newly established sites remain abandoned unless advertised properly.
No matter how good website looks, it is next to impossible to make it popular with search optimization.
First of all, it is important to clearly understand your final goal. Imagine where you can see yourself 10 years from now. How you want your Wix template contribute to your goal. Do you want your site to be a part of your business. If yes, then what part. Should Wix template stand out and be a locomotive through which you can achieve your goals.
It is a bit hard to make such an analysis but it is better be safe than sorry. Spend some energy and get the clear path to your goal. Envision the website to have a clear role in this path. Gather all that information to see how much effort you need to put to your new online premium Wix template.
Working on the website after its set up is as important as setting it up. According to stats only 1% of websites registered survive over one year period. Right strategy would help you to address the advertising efforts property to get the maximum.
After setting up a goal you would need to map out a plan of how much you will invest to your website.
Based on your ultimate goal you can have a clear picture what you need the site for. As a complimentary aspect to your business or as major business driver.
If your business is generating revenue mainly offline then you can have a slow-moving strategy.
What that means is that you do not need to start intense advertising right away and invest a lot in media sources. If you have a successful offline business, your Wix template would become popular overtime anyway.
Another thing if you plan to make your website one of major income driving sources.
In this case you would need to keep working on advertising the website on a completely different scale. Heave timing and investment effort is needed to push the website up among competitors. It does happen over time when you may think that all your work and money were worthless.
Wix templates are perfect for both case scenarios. Whether you build a business card website or online shop there are number of options to choose a right wix website.
There is a number of proverbs and stories about people completed something alone. However, it does not work with Wix templates and website advertising. Buying a premium Wix template would always give you upper hand over those who decided to design his website on his own.
The same is with advertising. You would need to accommodate certain budget that you are ready to spend over time to become visible to your customers.
The amount you need depends on the advertising strategy you will pick up. Whether you need a quick but costly turnaround or you want to build a solid business over time. The ideal option is to invest in both ads and Search Optimization.
As we mentioned above there are two major options for website advertising. One is AdWords placing where you pay per click on your ad. It gives a quick turnover but consumes all your budget.
The second option is Search Optimization strategy. This strategy accounts for long term recognition of your website.
With this strategy you would need to have number of solid sources refer to your website template to raise it authority score and be on top page of the search.
This is a hard task and does not happen the next day. It requires time and money.
But finally, it has a good pay off.
Which path to choose is up to you but the ideal option is to invest in both strategies at the same time.
Adwords, being a direct advertising on a first page would give you visitors boost. But will they convert into customers?
On the other hand, Search optimization makes your site visible on a constant basis without paying for each visit. Apart from relatively low-cost advertising the trust of customers from SEO is far higher comparing to the ones that were brought through AdWords.
Social media is another modern way of making your Wix template more popular. It is kind of a similar to SEO where you need to post your content a lot on high authority sources to make it visible over time. Depending on your product need to know which area it is best to accelerate first. For example, if you doing all kind of designs your best bet is to advertise your Wix template on Pinterest.
If you provide certain kind of services where the result can be displayed in full glory, go for Instagram.
Want to demonstrate to the process of certain activity with details, your choice is Facebook.
There are also other social media services and some of are better fit to different type of businesses. To understand where to go the best way is to study the competitor’s strategy.
At certain point of Advertising your Wix template you would need to hire an advertising specialist. The one who would help you to move forward with your Wix template and work with your advertising.
AdWords you can put directly without anybody’s help. In Search Optimization you would definitely need a group of people who would work on advertising and promoting your website through high authority resources.
My advice would be to find multiple contractors who will do certain kind of tasks, rather than single one who is responsible for everything. The thing is that you can never know whether person whom you are paying really spending money on advertising or just put it in his pocket.
The effect of SEO is delayed and you can see first results as long as six months. That basically eliminates any chance of controlling our contractor. For this reason, the best bet would be to find contractors who would do certain referral tasks rather than hire a specialist on a monthly basis.
PRESENTYBOX is a website design studio serving clients worldwide. Specializing in Showit WIX & Squarespace website design for female entrepreneurs.
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