Many people consider setting up their sites as a complete project. However, there is no such thing as finishing of the website. Each site requires constant update to move up the search and become attractable to visitors. Wix websites are not the exclusion.

If you want to attract a constant flow of customers, the update must happen on the regular basis.

This is what Wix templates are well known for.  As one of the oldest site builders Wix templates evolved into a platform that offers plenty of space for update and customization. When we talk about the update usually it means to lead a blog or put some news pages.

But this is just a basic minimum of what one must accomplish.  What typical new site really needs is versatile development from it start position.

There are two main goals ahead of each new site starter. Increase number of visitors and convert them into customers. Both of these trends directly depend on how you are going customize your website. 

To increase number of visitors you will need a proper customization for SEO purposes. Modern Wix templates allow for each type of customization that would lift your template in Google and other search engines.

Apart from customization for SEO purposes your Wix website template should be appealing to its customers.  As we can see customization is possible for any of the Wix templates. Should the person go for premium wix template if it would need to be customized anyway. Let’s look at both customizations in detail.

SEO customization of Wix templates.

While every site owner knows its customization content, it is way harder to make it fit for search engine optimization. When you optimize your Wix template for search engines you have to make sure that it corresponds to search engine metrics. Metrics that is used to put your template in a search.  Apart from using right keywords in a text it is also important to fill out all meta tags.

Such things as meta title and meta description are available on Wix today to be filled properly.

Pictures should be properly filled with alt tags. Another key issue is a website interlinking. What it means is that your Wix template pages should refer to each other under certain keywords. Thus, search engine understands that you put an accent on these specific words.

From the first site it looks like you really do not need one of Wix premium Templates to make a great customization specifically for search engines. This is absolutely not true.  Wix premium templates have already preinstalled emphasize and text blocks that are best fit for customizing.

While it is you as a site owner putting the content, the Wix premium templates lay out provides you forms and sections where your content would be best seen and analyzed by search engines.

At the same time Wix premium templates give you proper understanding where you can put your meta title and descriptions along with alt tags.  Even the pictures on Wix premium templates are better optimized specifically for search engines. So do the texts for interlinking.

Wix forms and texts.

Wix premium templates lay out consists of forms with sample texts where links and references are already presetup.

Using these templates, you will know exactly how much text you need to put and how many links to which pages you need to provide. At the end of the days Wix premium templates are better optimized for search engines, no matter what goal you are trying to use them for.

Wix templates content customization.

Each new template owner has several important tasks that should be accomplished at the same time. First of all, Wix template should be customized for search engine optimization to increase number of visitors.

Second it should have an appealing design and lay out to turn visitors into customers. Both goals look similar from the first view. However, they have completely different criteria to work perfect. Search engine customization requires certain procedures with specific wording and links.

Those wording and links sometimes hardly correspond to your content. Even if the central idea is similar. For example, if you sell the kitchen sponges your SEO required wording may be devoted to sponges.

At the same time your content to attract customers may relate to kitchen issues descriptions against which sponges may help. In this very case as in many other cases you have a goal discrepancy while adding customization content.  That is where your Wix premium templates could bail you out. Having sample texts and descriptions spread over the website you will definitely know how many keys needed to injected in this or that part of a text.

Wix templates features and module customization.

The situation is similar to the text and pictures customization. Adding functions and modules have never been easier with modern Wix user interface. It literally can be done by anybody with basic knowledge. However, it is still a big issue with injecting module and feature in a right place and how make them work with each other.  Wix premium templates were created by professional designers who made up their templates based on demands of number of users. It is the inquires of multiple users that made designers to configure the Wix templates the way they are.

Conclusion.

As we can see from the above there is a number of issues Wix premium templates can help with.

Another thing of utmost importance is your options when you get one of Wix premium templates. Getting such a template all you to concentrate solely on your content rather than paying attention to the details of design and layout. Every Wix owner would need learn Wix user interface to be able to deal with updates. But where you want to have your start point.

If you start from the scratch and spend hours and days mastering the Wix design you will still be way beyond the person who bought the Wix premium template. Not only because he would have a presetup project but because studying of the Wix management would be easier for him as well.

When you have a premium template, you already know what is best. You do not have to create anything from the spot but add a layer of your singularity to make it different from the other.

So Wix premium templates not only boost your site performance and provide with best options for modules and features injections but make you master the Wix user interface at much faster pace.