This is an era of digitalization where businesses are striving to acquire and maintain a strong online presence by being prominent in the market. With so much digitalization, businesses improve, adapt and show flexibility to match the constantly changing needs. Creating appealing websites is one way to attract customers and build a positive brand image. Wix landing pages template are one of the leaders in this industry.

Although setting up a website may sound easy, making it from scratch is time-consuming. Particularly small business owners who require help and money to hire a professional web developer.

Website builders like Wix can help with that. Wix has a very user-friendly drag-and-drop interface along with a wide selection of customizable templates. It is so easy to use that anyone without technical expertise can create a professional-looking website quickly. Wix’s landing page builder sets it apart from other website builders, enabling businesses to create focused web pages easily.

A variety of easily customizable website layouts are available through the website builder Wix. These templates are designed to be user-friendly. It enables anybody to quickly build a website that appears professional, regardless of technical competence.

There are several areas in which the personalized Wix landing page templates may be categorized. It includes company, online store, photography, music, and more.

The design is customizable where you can change the color blend, layout , and font as per your liking. You may also add or remove pages, change the navigation menu, and alter other elements to create a unique website that stands out.

[Source: Wix (landing-page-builder)]

Alt text: Wix landing page builder

Benefits of Wix Landing Page

1. Customizable Templates

Suppose you’re worried about not having the technical expertise to build a professional website; worry not. Wix helps you build your website with easily customizable options that are super easy to use.

Making the process simpler, Wix landing page templates are divided into numerous categories. These categories can be customized as per your personal or professional preferences.

To make a website that stands out, you may also add or delete pages, alter the navigation menu, or customize components.

2. Wix’s Drag-and-Drop Editor

A key feature of Wix that facilitates quick and simple landing page creation is its drag-and-drop editor. Since no coding or design skills are necessary, with Wix, you can create a landing page. The page that l would look professional without having difficulties.

You can add numerous elements to your landing page by simply using the user-friendly drag-and-drop editor.

You can use the pre-built blocks in Wix’s drag-and-drop editor to add social media icons and contact forms. Also, it makes it easy to make conversion-optimized landing pages.

3. Mobile Optimization:

Your landing page will look superb and perform efficiently on mobile devices thanks to Wix’s Landing Page functionality, which incorporates mobile optimization.

Every landing page template Wix offers has been created with maximum responsiveness in mind. The system is so smart that it adapts according to the visitor’s viewing preference. For instance, if a visitor uses a tablet or a smartphone, the structure and content would automatically adjust to meet the size of the screen.

Also, to enhance the user experience on a smartphone, it comes with some mobile-specific functions including menu customization.

Thanks to Wix’s specific mobile preview option, you can test your landing page on a mobile device before posting it. This enables you to make any necessary adjustments to ensure your landing page appears and functions as well as possible on mobile.

4. Integration With Other Wix Services

To increase your landing page’s functionality and provide a smooth user experience, Wix’s Landing Page feature can also be combined with other Wix services.

You may gather user data and leads with the built-in form builder in Wix’s landing page editor. These forms may be coupled with other Wix services like Wix CRM and Email Marketing for lead nurturing and email marketing campaigns.

However, you may also interact with visitors to your landing page in real-time using the live chat function of “Wix Chat.” Interacting with potential consumers and raising conversion rates may be a formidable tool.

To automate client communications, Wix Chat can also be coupled with other Wix services like Wix Shoutout and Wix Inbox.

What’s more, is Wix analytics. This feature helps gauge the landing page’s effectiveness and also provides knowledge about visitor behavior that helps refine your landing page and increase conversion rates.

In order to automate your sales and marketing procedures, you may link Wix Analytics with other Wix services, like Wix Ascend.

How to Use Wix Landing Page Builder?

Go into your Wix account to begin using the Wix landing page builder. After login in, click the “Create” button in the top menu bar and select “Landing Page” from the dropdown menu.

The landing page editor will then be shown to you. Here, you have the option to start from scratch or choose from numerous customizable themes.

By using the drag-and-drop editor, you can add text, and images or make changes in your landing page by simply clicking on the element.

Moreover, to reflect the theme of your business you can sync the color blend, fonts and layout of the landing page.

Use Wix’s built-in tools, such as Wix Forms, Wix Chat, and Wix Ascend, to optimize your landing page for conversions. With the use of these tools, you may gather leads, interact with potential clients, and follow up with leads to convert them into clients.

Wix Landing Page Examples

Here are some of the Wix landing page examples:

1. The Game Awards Landing Page:

Wix’s landing page builder was famously used to develop the “The Game Awards” landing page to advertise the yearly video game awards ceremony. The landing page’s objective is to lure in visitors and convince them to purchase tickets or learn more about the event.

The video backdrop highlights past events and provides consumers with an engaging visual experience, one of the landing page’s most striking features. A displayed countdown timer to the event also adds to the urgency and motivates visitors to take action.

The page also includes clear calls to action to buy tickets or learn more about the event. Visitors may easily take advantage of these calls to action because they are prominently displayed across the website in various places.

Source The Game Awards (https://thegameawards.com/)

Alt text: The game awards landing page

2. Sprout Social Landing Page:

Wix’s landing page builder was also used to develop the “Sprout Social” landing page, which advertises the associated social media management tool. The landing page aims to draw attention to the platform’s advantages and persuade visitors to join up for a free trial or find out more.

The landing page has a simple, contemporary style with a large hero picture that displays the dashboard and features of the platform. The page also has a number of customer endorsements, which by highlighting the positive experiences of past clients, serve to increase confidence and trustworthiness.

Additionally, the messaging on the landing page is clear and unambiguous, emphasizing the platform’s significant capabilities and value proposition. This also includes information on how the platform may help organizations develop, collaborate better, and save time.

3. Sisu Landing Page:

The Wix landing page software also created the landing page for “Sisu.” The landing page has a simple, contemporary style with a large hero picture that displays the dashboard and features of the platform.

Moreover, the page also has a number of client logos, which by displaying the well-known firms that utilize the platform, help develop credibility and confidence.

The content on the landing page emphasizes how the platform may assist organizations in enhancing their performance management procedures and generating better results.

This includes discussing how the platform may give actionable insight, identify important performance factors, and enhance decision-making.

Unsurprisingly, this landing page also features clear calls to action to register for a free trial or discover more about the platform. These calls to action are prominent throughout the page to catch visitors.

4. Story Terrace Landing Page:

• The landing page “Story Terrace” was made with Wix’s landing page templates to advertise the expert memoir-writing services of Story Terrace. The landing page highlights the advantages of working with Story Terrace while inspiring visitors to begin their memoir-writing journeys.

With a big hero picture of a book and pen that suggests memoir writing, the landing page has a simple and elegant style. The page also has a number of customer endorsements, which by highlighting the positive experiences of previous customers, assist in establishing trust and confidence.

The message on the landing page emphasizes the emotional advantages of memoir writing, such as preserving memories and transmitting personal stories to future generations. This includes promoting how Story Terrace’s expert authors may help bring such stories to life and guarantee their meaningful preservation.

Wix Landing Page Templates:

The number of landing page templates available on Wix might make it difficult to choose just one. Following are some of the top templates available on Wix:

1. “Lead Generation” template: This template is ideal for companies trying to gather leads. It has a simple layout and a large form that invites users to submit their information.

[Source: iStock (lead-generation-business-funnel-marketing-process-gm1035905502-277302202)]

Alt text: Wix lead generation

• The “Coming Soon” template: It’s perfect for companies introducing a new item or service. It has a signup form and a countdown clock to keep users updated on their premiere.

• “Product Landing Page” template: This template is for companies wishing to advertise a certain product. It includes a large picture of the item, a thorough description, a price, and a call-to-action button that entices website visitors to make a purchase.

• “Webinar Landing Page” template: This template is ideal for organizations that hold webinars. A clear registration form, a picture or video marketing the webinar, and a list of forthcoming webinars are all included in this template to keep the visitors up to date with the seminars.

• “Mobile App Landing Page” template: This template is for companies wishing to advertise a mobile application. It includes a large screenshot of the software, a thorough explanation, and a call-to-action button to entice users to download the app.

Construct a professional-looking, highly functional landing page that increases conversions and supports the expansion of your company by selecting the appropriate template.

3 Tips for Building an Effective Wix Landing Page

It’s essential to create a powerful and effective Wix landing page if you want to turn visitors into regular customers. Here are a few tips for developing landing pages that compel website visitors to act and engage:

• Define Your Goal: Before beginning the design of your landing page, establish your aim. You should know what your visitors want from you. Is it to make a purchase, register for a newsletter, or fill out a form? Your landing page may be created to accomplish a specific task once you have one in mind.

• Utilize High-Quality Images: Images of high quality may significantly alter the look of your landing page. Use relevant, engaging, and product-specific photos. You also need to make sure the pictures follow the right aesthetic.

• Make Your Call-to-Action Visible: Your call-to-action (CTA) must be visible and easily understood. Encourage visitors to take action by using phrases like “sign up now” or “get started today.”

The Final Say

Now we know, what distinguishes Wix from other website builders is its landing page builder, which enables businesses to create tailored pages to accomplish their objectives.

The customizable templates, drag-and-drop editor, mobile optimization, and connectivity with other Wix services are all advantages of Wix’s landing page builder.

Regardless of technical proficiency, anybody can construct a website that looks professional with Wix’s landing page builder in hours, if not minutes.

Wix also includes built-in tools like Wix Analytics and Wix Chat that assist businesses in tracking the efficacy of their landing pages, allowing them to improve them and boost conversion rates.

Because of its many features and capabilities, Wix is a wonderful platform for small business owners that want to have a strong online presence but need more funds to employ a web developer.