The technical process of changing website name is pretty simple.  Many site owners are willing to find out how to change website name on Squarespace without losing their website.

There are several options to do that. First of all, it depends on whether Squarespace is done in trial or public mode.

If Squarespace is in trial mode and site owner would want to upgrade the subscription to premium then he can register a new domain with the Squarespace.  Do not forget that

Squarespace is also a domain registrar. Another option is to transfer the existing domain from another registrar to Squarespace. 

Both actions can be done with no hassle at the time of upgrading Squarespace from trial to paid subscription.  

However, sometimes people claim they want to know how to change website name on Squarespace.  But It later comes out that they want to switch to Squarespace from another platform.    In this case it is important to not only switch the platform and name but do the SEO meta tags transfer.

Otherwise, there is a big risk of losing your SEO results.

Another issue when people are asking about how to change website name on Squarespace is

when they try to leave Squarespace for another platform. To explore these opportunities let’s focus on each of the actions.

Switching to and from Squarespace.

Usually when somebody wants to change its platform to Squarespace, the domain name already exists. Starting and subscribing for new platform is straight forward process. All the hassle lies in how to change website name on Squarespace.

As we mentioned before Squarespace has its own registrar. Thus, you can host your website name on Squarespace hosting. Given that you moved to Squarespace already.  At the same time, it is important to know that all your meta data should be copied to a new site accordingly.

If you change a domain name and leave meta intact, then it can lead to results drop in Google and other search engines.

Switching away from Squarespace is technically done in the same way. Most of Squarespace users change Squarespace for Showit which is another site builder.

The process is similar. What you do is create an account on a new platform and then start the domain transfer process. Usually, it will take up to 48 hours till the new one would catch the DNS your domain and make it active. As we can see it is not a big deal to make a switch technically. Let’s look at some reputational risks while going this path.

Reasons for domain name change.

Before taking an action and changing a domain name every owner has a long path of consideration weighing all pros and cons.

The decision to change the domain happens mostly due to rebranding, starting a new company or

Launching a subsidiary business that would be interconnected with exiting one.

All these reasons are good enough to start a new domain. However, starting any new endeavor must be supported by its roots to existing well established project.

And the name should always show and reflect the connection to make a new business grow at faster pace.

In order to show this connection your new project should reflect the connection through either domain name or other symbols presented at the website. The more connections users can find with other projects, the more they would be inclined to trust a new website.

Thus, it is important to create a project that would have interconnection through a number of different parts of the website for both users who visits and search engines.

How to avoid risks.

When you change website name on Squarespace it means that all your previous connections with search engines under the old name would be lost. No matter how long it was gained there is no way any search engine would find the old website under new name. To make your new site visible you should use other metrics to push it through.

First of all, it is necessary to name all meta tags the same as they were on the old project.

In this case your new domain would be discoverable under same name even the domain name was change.

How to change website name while updating the content.

Usually, people use Squarespace to set up online trade. The website name change happens if person wants to set up a new brand or launch a new product. Even if the content is new and there is no way to leave old meta tags, you need to completely change all meta tags and content keywords.

It is a common mistake for many users who are trying to leave old working metatags in order to attract more customers.  Do not forget that the main goal of your resource is not to attract visitors but also convert them into real customers.

If you will use old attractive meta tags and keys, you will get old traffic but the quality of the traffic would be low. Then you will stumble upon same old issue. Your website would have traffic but low conversion and sales.

To avoid this issue, you need to put keywords in all metatags that are exactly reflecting your niche product and profile.

Choosing the right new domain name.

The best bet to make your site most effective   is to make your new site domain name reflecting your selling stuff.  The domain name is one of the most important meta tags that are discoverable by Google and other search engines. 

In order to find the better names, you can use the registrar suggestion tools. Suggestions are showing the names that are not occupied. Today it is getting harder and harder to find lucrative domain name be unoccupied.

Sometimes it is impossible to find a domain name that precisely reflect your business niche.

Especially if you try to start working in a highly competitive field.  In this case scenario you are free to use any domain name you like.

What you need to do is to associate your newly established domain name to your product niche.

To do that, you would need to get a number of blog posts on high authority resources that has texts associated with name and related keywords.