PRESENTYBOX is a website design studio serving clients worldwide.
Do you really need use a Squarespace change template option. Most people think that they need to change Squarespace template only when sales are going hard. They consider Squarespace change template option, as one of the last chances to boost their sales.
But is this really a case when you need to make Squarespace template change.
Let’s look at some cases when Squarespace template change is advisory.
One of the main reasons to get a change is having existing website done on Squarespace 7.0.
Another reason is a lack of functionality. There are also such reasons as outdated layout, lack of SEO metatags, limited content. Generally speaking, Squarespace change template option is the best bet when you need a complete redevelopment of your online project.
It is also important to note that requirement for Squarespace template change does not derive from low sales.
Let me give you one example. There was a friend of mine who got great sales through a website which had an old inconvenient check out. He was very fond of the fact that without modern site changes he managed to get good sales. Later on, when he submitted his website for external audit it came out that he was losing money.
It happened as there were still many customers, who wanted to get something from his shop but were distracted by obscure design and difficulties with registration. It is one of many examples when Squarespace change is a real good solution to boost traffic and sales.
Let’s look that cases when Squarespace change template option can be of great help.
This is one of the most important reasons why people decided to pursue Squarespace change template option.
Squarespace 7.0 is an old version is not compatible with modern user control and management system. What it means is that it is next to impossible to correct any errors happen on the site.
At the same time there is no support for Squarespace 7.0. The Squarespace company is asking its users to switch to Squarespace 7.1 version.
Another reason why you would want to use do a Squarespace change template from 7.0 is lack of any support from the company. Sooner or later any website would need to get an update even if there are no glitches on the system.
In this case scenario a user with previous Squarespace 7.0 has no way of modifying website but to change the entire template.
But why to wait till you need a change and risking doing the template change in a hurry.
Why not to do it in advance and get a template ready for any change or update at any time.
Doing the complete rebranding of your business sometimes requires total update of your website.
In this case, owner is to completely change content and graphic even if nature of the business stays the same. Doing the total rebranding is a hard work especially if you want to add lots of new content.
This is why Squarespace template change is the best solution as well. Getting the new website opens up an opportunity to buy a website from professional graphic designer.
Choosing among presetup templates allows to account for any type of content you want to put in your new website.
Sometimes change of a template template can be of use if you want just to change graphic or lay out. Even if you are willing to leave or slightly update the content it would still be easier to get a new Template.
Do not forget that it is always much easier to put an old content to a new website rather than try to imply new altered outlay and design to an old one.
Introducing many new functions and features to an existing website may create a distortion to an existing graphic. As a result, any changes and updates may lead to general website layout skewing.
To avoid that, the best bet is to change Squarespace template and get a new one from professional designer.
To get sales from your website you need to get a target traffic. The best target traffic is the organic traffic from search engines.
To get such traffic your website needs to be optimized for search purposes. This is done through internal optimization of the website.
The main part of optimization is to put right meta tags including content and meta title and meta descriptions.
Another important part of the search optimization is putting the right pictures that account for fast loading of the website. Such things as alt tags to pictures are also important.
Many old design websites are simply not that optimized for search engines. It does not necessary mean that they would fall off the search. But the impact of your effort would be undermined by improper search optimization.
Yes, you may modify your old Squarespace website to be properly optimized internally. but it would still require lots of effort. It is much easier to opt for Squarespace template change and get all search set up tuned up to be fit with meta tags.
Whatever reason for the change of Squarespace template is, it should not be considered as versatile solution for low sales. The change of Squarespace template may contribute towards more visitors or better conversion. But it will never solve the problem of low sales or lack of visitors.
If you want to increase the number of visitors or get a better conversion you should start a complex SEO campaign. This campaign would include posting blogs and articles on related niche topics in high authority websites.
As we mentioned before, the new Squarespace template can help setting up better internal SEO. But it will not improve your content to be more attractive to the reader or better recognized by Google. Both internal and external SEO is needed to get traffic to get customers.
In the same way you need to sell a good product to get customers regardless how good is your sales channel.
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PRESENTYBOX is a website design studio serving clients worldwide. Specializing in Showit WIX & Squarespace website design for female entrepreneurs.