Fonts is the most hidden and one of most important parts website look out.

While design play a crucial role in attracting the customer, it is fonts that finally hold visitor attention.

Squarespace templates allow for usage of custom fonts that you can upload through CSS code injection.

 We can split fonts into categories by their look. Some fonts bring elegance and minimalism. Other fonts give more business look.    Each font has its own style that can affect the overall look of the website. When people visit certain websites, they just like to read it even if content is not that interesting.

 At the same time, they have no idea why they like the website. Don’t you remember the time when entering some website, you start to read the content that is actually not relevant to what you were looking for. All this happened due to beautiful fonts. The fonts that can trigger different type of feelings and affect person’s attitude towards the texts.  

Let’s look at some group of fonts to understand how they can affect the customer’s perception of a certain website.

Every font is developed by a master who designs and craft every single letter. After crafting all the letters, font can start to provide all its beauty.

Squarespace templates default fonts.

Squarespace templates  and Wix templates are using a number of fonts. This allows you to create texts and headings that look attractive and stylish.

Let’s have a look at what Squarespace templates are using:

First Group of fonts we can look at are Google fonts.

These fonts are merely used in reading of articles and other texts.

Monserrat is clean and modern that perfectly fits for headings.

Lora ideally fits for text body, being elegant and minimalistic.

Raleway is another stylish font that can fit both heading and body text.

Another group of Fonts are Adobe fonts.

Proxima Nova is a modern fonts used in PDF format that is well suited for long readings.

Baskerville is another adobe font that adds up stylish flavor to reading component.

System fonts.

These fonts are used in PDF and MS office format documents.

Arial is a well-known font that looks clean and is available everywhere.

Georgia is another font used by Squarespace templates that perfectly fits for long reading.

The above fonts are default ones that are offered by Squarespace templates.

These fonts help you to create your own Squarespace website and make it look unique.

At the same time, you can always upload your own custom fonts that can help you to drive your website to completely different design.

Uploading custom fonts is available on both Wix and Squarespace websites.

Wix also uses some popular fonts that make texts looks attractive.

Here are the most popular fonts using by Wix.

Sans-Serif group of  fonts includes:  Arial , Helvetiva, Open Sans and Roboto.

Another group of fonts used by Wix and MS office is Times New Roman, Playfair Display.

Theere are also some fonts that are good for displaying. Such fonts as Oswald, Pacifico and Lobster are widely used among Wix customers.

There are also some Monospace fonts such as Courier New and Consolas.

All of the above fonts are widely used by customers.  They attracting attention of the buyer an make them feel relaxed while reading. Speaking about the advantages of the different fonts let us look at it in detail

Fonts advantages.

First and main advantage of a custom font is its readability.  One of the major points to make customer like the text is to do it easily readable. Any unprofessionally compounded text would turn away almost every reader. No matter how good or interesting text is, the reader would not want to read it unless it is clearly written.

Key points of the font include size, height and spacing of letters. All of the factors contribute to how easily text can be read by a website visitor.

Another important part is a design of the letters. Clear and elegant looking fonts attract reader’s attention. However poorly chosen fonts can frustrate and turn away any reader.

Fonts are used to transfer the flavor of the article. Their design can express what type texts they are best fit for.  For example, businesses or tech companies prefer to us sleek and modern fonts. At the same time a boutique company can use elegant, cursive and stylish group of fonts. Fonts that would transmit the flavor of the merchant outside.

Visual structure.

 is another important indicator of how fonts are accepted by readers.

It is not just a font by a group of fonts that attract and spread the attention of the reader.

Especially if texts have certain details or list that needed to be emphasized.

In Squarespace templates the structure of the front page consists of different sections, where fonts are applied in combination. These combinations vary from section to section to create a versatile impression of the website in general.

If there is an organization structure of the texts within the same section of Squarespace template fonts can still emphasize the importance of one information over another.

Appeal and emotional response.

Setting up the font to ensure ease of readability is a must for any media publisher. However, beyond that fonts should contribute to overall visual design. It means that they should fit the general impression that includes other design elements. Such things as images, layout and colors should all be in harmony with fonts used.

Even if you have the same text modern fonts can let reader have a light mood. Some robust outdated font can have a negative impression. The same way fonts can trigger different emotions.

For example traditional fonts can make person think of safety and trust. Some sans-serif fonts can create a feeling of light attitude towards article. Not speaking about some nice cartoon and gaming fonts that can spike child mood in almost any person.

In game and site navigation the fonts emphasis is even stronger. Through using fonts in navigation , media publisher sends a message to it consumers regarding profile of the content.

In this very case it is important that fonts would also be mobile responsive which is another important aspect nowadays.

Conclusion.

A we can both see fonts are not just bunch of differently designed letters. They can affect reader’s mind and its perception of the article. Fonts are playing a crucial role in delivering the content with proper mood.  While we do not feel and see the fonts difference in the texts, it is there to ensure that all information that we get is plausible and desirable. Fonts’ ability to enhance the overall impression of the website, should always be taken into consideration.

Whether you start  a new website of just an article , it is necessary to consider fonts combinations to get maximum result from your work.