When you’re trying to find the best ecommerce platform for your business, it can be a bit overwhelming with all the options available. After doing my own research, I’ve

narrowed it down to two standout choices: Squarespace vs Shopify. Both of these

platforms offer great tools for building and scaling your online store, but depending on your business goals and plans, one might be a better fit than the other. In this video, we’ll dive deep into the features, pricing, and customization options of both Shopify

and Squarespace to help you determine which platform suits your needs best.

WHAT IS SQUARESPACE:

Here’s what I would say if I were describing Squarespace to a friend over coffee. Squarespace is a website builder that has:

1. An easy-to-use drag-and-drop page editor.
2. Beautiful, customizable templates.
3. An all-purpose website builder that can power a variety of websites.

The third point is especially important when comparing Squarespace to Shopify— because Shopify only powers ecommerce websites while Squarespace powers

a variety of websites.

FEATURES OF SQUARESPACE:

• Website Builder: Stand out online with a professional website, online store, portfolio, or blog. With Squarespace, you can turn any idea into a reality.
  • Free Domain: All annual Squarespace sites include a free custom domain for the first year (offer is valid for initial domain registration on eligible domains only).
  • Design Tools: Squarespace offers flexible layouts, custom color palettes,

Google and Type Kit fonts, free high-quality images through Unsplashed, built- in photo editing capabilities, video and background banners, animation

options, and more.

Squarespace Templates Benefits:

• Customizable Templates: Each Squarespace template design has been crafted by our world-class design team, and can be customized to fit your brand. Every template design supports all major content types, including

pages, galleries, blogs, commerce, calendars, and more. Our template designs

are created with modern browsers and mobile devices in mind, and employ the latest HTML, CSS and JavaScript techniques.

WHAT IS SHOPIFY:

Shopify is a commerce platform that helps you sell online and in person.

Entrepreneurs, retailers, and global brands use Shopify to process sales, run stores, and grow their businesses.

With Shopify, you can start your first ecommerce website or manage a world-leading retail business.

Shopify Features:

• Customer experience functionalities: Customer experience is crucial for any store’s success. While many platforms fall short in this area, Shopify

proudly stands out with various excellent options and consistent updates. Let’s have a look at some outstanding Shopify features:

• One-page checkout: One common problem for eCommerce stores is customers abandoning their carts due to the complicated checkout

processes.

• Marketing functionalities: Setting up the technical side of your store is just one part of the equation; getting it noticed by a wider audience is another challenge. Thankfully, Shopify excels in this area with a variety of marketing tools and apps that even beginners can leverage.

Shopify Templates Benefits:

• Optimized performance: Performance is a critical factor in the success of an online store. Custom Shopify themes enable you to optimize your website’s

performance by eliminating unnecessary features or over-reliance on third

party apps to increase functionality – often this functionality can be achieved with a few lines of simple code instead. This results in faster page loading times, improved SEO rankings, and a more responsive and efficient website. A faster website not only enhances the user experience but also contributes to higher search engine visibility and, consequently, increased organic traffic.

• Scalability and flexibility: As your business grows, so do your requirements.

Custom Shopify themes provide the flexibility needed to scale your online store seamlessly. Whether you’re expanding your product catalogue, integrating new features, or adapting to changing market trends, a custom

theme allows for easy adjustments and updates. This scalability ensures that your ecommerce platform remains agile and can evolve with your business.

• SEO friendliness: SEO is crucial for driving organic traffic to your online store.

Custom Shopify themes offer the advantage of incorporating SEO best practices from the ground up. This includes optimizing meta tags,

implementing clean and semantic code, and ensuring mobile

responsiveness—all of which contribute to higher search engine rankings. With a custom theme, you have greater control over the elements that influence SEO, giving your online store a competitive edge.

WHAT SQUARESPACE vs SHOPIFY OFFER:

• Shopify and Squarespace each offer the ability to
  • start, maintain and grow an online store within a
  • website. Both platforms allow users to create exactly
  • what they want, thanks to a plethora of available
  • designs and options. Neither requires any coding
  • knowledge or programming expertise. Making the
  • right choice for your business will be a personal
  • decision, based on the features you need and how
  • you want to connect with your customers.

PLANS FOR SQUARESPACE vs SHOPIFY:

SQUARESPACE	SHOPIFY
PERSONAL PLAN $18 PER MONTH	BASIC PLAN $29 PER MONTH
BUSINESS PLAN $27 PER MONTH	SHOPIFY PLAN $79 PER MONTH
PREMIUM PLAN $69 PER MONTH	ADVANCED PLAN $299 PER MONTH

For most e-commerce categories, including POS, customer support and SEO tools, Shopify is

ahead. This is mainly due to the fact that it was originally designed to power online stores, and it’s

been around long enough to have perfected a lot of elements.

On the other hand, Squarespace is geared more toward general website building for all of your

different pages, with some extra e-commerce functionality for selling. The best choice for you will

ultimately come down to what you want out of your online presence.