The checkout experience is a first step to attract customers towards your side because it is an important touch point in the customer’s journey. This is the time when your customer is considering whether to complete a purchase or change their cart.

If you want to gain customer trust or increase their values then you should use Squarespace template; by using this you can easily attract customers towards your side.

In this article, we will guide you on how to convert browsers to customers and improve the SquareSpace checkout experience.

1 Importance of smooth checkout experience

Seamless checkout experience ensures that the customer can easily complete his purchase. It includes some things like:

• Short but avowed instructions
• Multiple payment options
• Making it mobile friendly
• Reduce the number of steps to checkout page

Because when the customer faces a little difficulty at the checkout process, it is possible that he can also abandon the cart. By improving your checkout process, you can attract the customer towards you.

2 Choose the Right Squarespace template

Squarespace provides great templates for ecommerce websites and by using these templates you can save your time because these are already customized templates for ecommerce stores. Among all the templates, look for templates that:

• Manage products in an attractive way
• Manage shopping cart in a user-friendly way

Templates like Brine and Galapagos are best for ecommerce stores because they attract visitors towards you.

3 Enable express checkout option

It is very convenient to shop online. Square space allows you to offer checkout options like PayPal, Apple Pay. These options are:

• Increase the speed of the checkout process.
• Increase trust through secure payment methods.

To enable these options:

• Click on the main commerce section on the Squarespace template dashboard.
• Click on the payment option and enable your preferred payment method

4 Optimize for mobile devices

It is also very important to make the checkout process mobile friendly because most of the online shopping is done on mobile devices. If the checkout process is not mobile friendly, the buyer stops shopping.

But the square space template is already mobile friendly, but to make it smooth, some additional steps are needed such as:

• Testing the checkout process on various devices.
• Using friendly elements.
• Try to make the autofill items as less as possible.

5 Simplify the checkout form

If you want to attract customers towards you, then you should keep your form simple because customers like those checkout forms which they do not face any difficulty while opening. How to simplify your checkout form:

• Add important information in your checkout form like name, email, shipping address and payment method.

• Allow guests to check the form on their own.

To customize the checkout form:

• Go to the commerce section on the Squarespace dashboard and click on checkout settings.

6: Customize the checkout page design

A great way to customize your checkout page is to attract customers towards you and force them to complete their purchase on this page. Another benefit of Squarespace template is that you can use it to design your checkout page according to your brand. Such as:

• Adding your brand logo

• including trustworthy badges so customers feel secure while making a purchase.

• Design your checkout page in an attractive way.

7: Offer multiple payment option

You should offer multiple payment options on your site because customers prefer different payment methods. Apart from credit card and debit card, you should also add digital payment methods like Apple Pay and Google Pay on your site.

Add for a payment option:

• Click on the payment section in your square space dashboard.

8 Add a progress indicator

The progress indicator guides the customer about how many steps are left to complete their purchase and reduces the customer’s frustration and increases the completion of their purchase on this page. Although Squarespace template does not include in this indicator, you can:

• Add custom code to create a progress bar.

• Use third-party services to enhance your checkout experience.

9 Provide real time support

Sometimes, customers face a little difficulty at the checkout door and during this time some questions also come to their mind. At that time, by providing support, you can reduce the chances of abandoning the cart of the customer. For this reason, SquareSpace also provides you with live chat tools. Such as:

• Zendesk Chat
• Live Chat
• Tawk. so

To make these features live on your page:

1. Go to the main setting option on your Square Space dashboard and click on the extension.
2. And install your preferred live extension.

10 Test and Customize your checkout process

Continuous testing of the checkout page maintains a seamless checkout experience and improves your checkout page. Apart from this, you can also use some tools like Google Analytics.

If you want to check the behaviour of your users, you should use heatmap.Through testing, you can attract many customers towards you. Such as:

1. Test different color buttons
2. Experiment with trust badges

11 Send Abandoned Cart email

Sometimes customers abandon their cart despite all your efforts but you can force them to complete the purchase through your follow up email. Through SquareSpace you can easily send a follow up email to a customer who abandon their cart:

1. You can give them a personal massage with the customer’s name on it.
2. You can also easily send a free shipping offer if you want.

To set up email:

• Click on the email campaign on your Squarespace dashboard

12 Ensure Site Security

Online shoppers pay special attention to security. Squarespac template increases the trust of its customers by providing SSL certificates to all websites. You can gain trust from users by following these steps.

• Show your trust badges
  • Show your protective initiatives clearly

13 Offer clear post- purchase communication

Clear post purchase communication is a long-term solution that allows you to maintain long-term communication with your customer. This includes things like:

• Sending order confirmation emails
  • Providing returns and exchange offers.

Squarespace allows you to use features to have clear post purchase communication with your customer. This way you can build customer trust and satisfaction.

Conclusion:

To create a seamless checkout experience in Square space, you need to implement these details. By implementing them, you can reduce the chances taken by the customer to change his cart and attract the customer towards you by maintaining a long term relationship with him.

But keep one thing in mind, if you want to make the customers for a long time, then you will have to conduct the transaction with him in a good way, which means you will have to provide him with the offers that we have told you above. All of these have a positive impact on humans.

You can follow these guidelines today, start optimizing your Squarespace Checkout, and see how your business grows!