PRESENTYBOX is a website design studio serving clients worldwide.
Before you start choosing best Squarespace for blog, it is necessary to understand what kind of website you want to get at the end.
Depending on your blog’s profile there is a certain metrics that you need to keep in mind to get the best result.
Lets look at the process of setting up a website for blog that is done on Squarespace.
Steps would be the following:
“Buy Domain on Squarespace”,
“Pick up the template”,
“Put your content”
“Work out navigation”
“Integrate features”
“Do on page optimization”
“Start marketing campaign”
This is a basic checklist needed to be completed before the start of any website.
Before we choose any template for blogging we need to check if it has all of the above features set up according to our needs.
All the above parts should be accomplished when you create the blog for your website.
Today Squarespace may be considered the best option as a platform to create your blog on.
It allows for design freedom along with easy user management and enhance SEO experience.
Domain name is very important in terms of relevance to your blogging niche.
Not only users can memorize the name of the domain but search engines would use your domain name as another meta tag to move it up in search.
Luckily Squarespace has its own domain registrar so you do can register domain right inside your Squarespace account.
If you have an existing account and need to transfer a domain form the third-party source you can look at our guide on how to transfer the domain.
Once you have your domain ready it is time get a right template for your blog.
Let’s move on to how we should address our preferences in choosing the best Squarespace for blogging.
The first step would be to decide whether to build up a blog template on your own or purchase an existing one.
The best bet would be to buy a presetup existing template from the experienced designer.
That would save you lots of time and effort.
Yes, Squarespace provides opportunity to craft out a website.
However, without design experience you will be definite better off getting a presetup template where you get your features already integrated into the website.
There is no versatile solution for choosing the right template. Every template has its own set of priorities that would be more or less useful for your future blog.
Let’s have some different blogging examples:
While the general requirements for the template for all these blogs are similar there are some differences that needed to be taken into account.
Now let’s move on to comparing how each type of blog should correspond with each website requirements.
Let’s start with one of the most important part which is the design.
If you are doing the culinary or travel blog you would need to get an outlook that fits to your needs.
These types of blogs require lots of space for images and attractive out look to transfer the impressions
The same can be attributed to the beauty blog. Elegant and cozy styles along with warm color layers should create an impression of finesse and luxury.
If we are talking about finance or analytical blog templates, there is a completely different color palette along with image and text balance.
This type of blog articles requires business outlook where one can find precise and exact information. The design and layout of such template should have easy navigation and seamless extra features integration.
Now let’s move on to look at different type of blogs, each having its own best Squarespace template.
To get max out of beauty blog, your template should have a colorful design, warm palette layers and easy navigation. Images and video could provide a visual impression that affects your visitor’s perception.
Navigation should be straight forward to portfolio of various images showing examples of the stylish performance. The template itself should be visually appealing to your audience.
Everybody who visit your blog should get his feelings triggered while seeing images or video on your blog.
The best bet would be to provide feedback and reviews from existing consumers.
Whether you are writing about beauty, skin, style or wellness, it should all reflect the best experience from existing customers to make it trustworthy.
Social media integration would be another plus in building trustworthiness. This would allow your visitors to move between your website and social media pages.
Lets look at the list of Squarespace beauty blog requirements:
While Squarespace fashion blog is similar to Beauty it still has its own peculiarities.
The best template would be the one that a mixture or fashion gems along with up to date news regarding fashion world.
Your goal in this template is to transfer the latest information to the your visitors.
Bright and engaging design should have straight navigation to sharing latest fashion trends.
Unique and stylish images is a must to make blog look modern and stylish.
Images should be large scale helping you capture fans attention with you fashion photos and video.
A life podcast would be another good option to make your blog look up to date.
You should have References and Social media should contain references to latest fashion events and trends.
The main requirements for fashion blog on Squarespace would be:
Elegant design
Minimalistic look
Stylish Large images
Live podcast
Social media and References
Travel blog is another example of individual blog that is aimed at delivering the emotions from the article. The minimalistic design with an accent on pictures and texts would create engaging content for your readers.
Most of the article publishing would happen during the travel.
The blog should be easily customizable in both desktop and mobile version. Light design would assure the fast loading of the website for both you and the customers.
This would be especially important when you will have low internet speed during travels.
Social media integration would help you to attract additional audience who may prefer to follow you on main social boards.
The requirement set for the travel blog would be:
Light design
Image and texts balance
Fast loading speed
Easy template management
Social media integration
Another example of minimalistic design would be food and culinary blog.
The main purpose of this type of blog is to share your great culinary experience through different sort of recipes.
The main goal here would be to attract your readers attention to your food products.
Large and clean images aligned to the center of your blog would be the best tool to make your visitors feel hungry.
Another vital part of the blog would be an easy navigation from your images to the recipes of those masterpieces.
You can integrate a payment gateway provide by Squarespace to sell your cooking recipes to the visitors.
Social media involvement with videos of preparing some of the best recipes would be a great plus to convince your visitors.
News blog is another example of mixture of images and texts that can influence your readers.
Strict business design along with simple and easy navigation is the key in delivering exact messages your readers. The front page should contain just a glimpse of information they want to know with an option to navigate to the full article.
The professional analysis of news and events should have an organized layout that is suitable for quick gather of most precise information.
Easy admin management is another requirement to timely upload breaking news.
Photo gallery can be enrich your ideas, visually expressing your messages.
Life podcast would be a great addition to make your content more engaging for the end users.
The main task here is not to overload your users with unnecessary information.
Thus, the structure of the template should allow a newcomer to quickly get to the main idea of your article. Once he gets that, it is up to him whether to keep going with that very article.
E-mail subscription is another option you can use to get your customers informed about the upcoming news and events.
The requirement set for this type of article would be:
Classic design
Well organized lay out
Seamless navigation
Fast loading speed
Photo gallery
Life podcast
E-mail Subscription
Business blog templates should simultaneously incorporate stylish, corporate and strict layout to provide the proper impression on its readers. Whether you are a coach or consultant, your blog show convinces your readers that you are one step ahead of your peers. Apart from engaging content, your blog layout should attract readers attention through the form of your message delivery.
A minimalistic and professionally looking design with modern outlook can be sweet spot to highlight your messages and ideas.
Parallax scrolling and photo gallery can also be a good addition to make your articles more engaging.
Blog format should provide highlights about your featured posts with most compelling information. Properly structured navigation to is the key to draw readers attention to the most compelling information.
E-mail subscription and payment gateway to sell on-line courses and services would be a great addition to form a complete picture of your business endeavor.
The requirement list for Squarespace business blog would be.
Minimalistic design
Business outlook.
Structured layout
Organized navigation
E-mail subscription
Functional and Responsive
Lifestyle blogs are recently becoming are becoming widespread all over the world.
The main purpose of the template is to cultivate in readers joyful and engaging feelings through sharing your personal experience. A stylish and colorful design template can help you to stand out from other personal blogs. The template appealing design should max out the effect of your online exposure.
Depending on the type of event, your blog should have a visual flare that can involve your readers.
Social media integration would be the ideal way to make your readers switch between reading your blog and social media posts.
Video integration is a great way to engage your readers in your personal experience.
Texts and images balance should be aligned to the type of content you are publishing to attract readers attention since the first second.
In some cases, it would be great to use some custom fonts to create a more custom outlook.
Responsive texts and visual are another important part to in engaging your users.
The shortlist of requirements for Squarespace lifestyle blog would be:
Creative outlook.
Stunning visuals
Appealing images
Social media integration
Custom fonts
Responsive design.
As we can see, different type of blogs have different set of priorities. Thus, to find best matching template we need to focus on type of the blog first.
Design and layout depend solely on what kind of blog you want setup.
However, there is a number of features they all have in common.
There is a set of requirements that are universal for any type of Squarespace blogs.
Such things as different features integration along with functionality is a must.
Another universal feature is it functionality along with easy administration and content update.
Minimalistic and responsive design in both desktop and mobile version is a default feature for any modern blog.
Fast loading speed of the template with large scale images and videos is what every blog should have today.
The top-notch Squarespace blog would be the ones that are well written and organized. They provide user engaging experience and are informative in their nature. Properly structured navigation allows for seamless user experience while surfing your website. Fast working responsive design in both mobile and desktop version should seamlessly bundle with creative content to deliver unique user experience.
On page search optimization is another requirement to get your blog up and running while attracting new customers.
So, the universal set of tools applicable to any type of modern blog would be:
How you can make your Squarespace blog shine if you have no prior experience?
Yes, it is impossible to integrate all the necessary features all at once.
There is a fierce competition between bloggers in almost every business niche.
The best way to progress towards the top would be to setup a number of steps fulfilling the requirements above.
Your first and most important step would be to choose right Squarespace template for your type of blog.
Squarespace offer wide range of templates for almost any kind of profile.
Once you have the shortlist of desired templates, use the checklist of requirements to see if the template meets it all.
Choose the one you like the most. Luckily Squarespace allows deep level of customization if you want to change something down the road.
One you get your template, fill your template with initial content.
Now you have more complete picture where you want to move forward.
Once you have your template filled with content, take the set of requirements and check the website in terms of meeting each of them.
Step by step you will go through all the list and get your website aligned with best practices of modern blog writing.
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PRESENTYBOX is a website design studio serving clients worldwide. Specializing in Showit WIX & Squarespace website design for female entrepreneurs.
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