People are often facing dilemma which of Squarespace templates to choose.

To answer this question we need to understand how person wants to use his template and what are his goals.

When I am talking about goals I mean not only business profile of the site but the extent to which the template would play a role in his business. Let’s look at some examples.

If person want his website as a business card to provide information he can easily get on  with a regular template. Another question is when person is working in sphere of beauty and design. In this very case, a professionally designed website is a must to move the sales forward.

However, there is a number of cases when advising of getting premium Squarespace templates over free Squarespace templates cannot be given be given just solely on the base of business profile. There are many cases where the importance of the design can play major role, but are being omitted.

There are also cases when professional website looks like overkill for certain business and absorbs lots of attention and maintenance.

To understand the situation better let’s look at advantages of Premium Squarespace templates made by professional designers

Quality of the Design.

Squarespace premium templated are designed by professionals that take into account wide range of factors.

Such things as minimalism, aesthetics as well as user experience along with outlook are all factored in.  The visually appealing and properly structure pages are another important point.

Another important factor is additional level of customization that Premium templates provide to its users.

Free templates are also easy to customize but still have some rigidity during the work and cant require additional time and effort or in some cases help of a professional designer.

Template customization options

Premium templates are way easy to customize by default as they all come with presetup customization options. This options allow you to choose from way greater variety of fonts, colors and pictures while tailoring your website to your specific needs.

Another important point is that Squarespace designers usually provide guidance on how to customize their specific template which makes overall process easier.

Free templates can be also customized to certain extent. But without designers’ knowledge it is next to impossible to get the same quality of customization that you get while ordering from top notch nerds.

Apart from design and customization there is another important part that has some advantage in Premium Squarespace templates. It is the functionality and features of the premium template.

Template functionality.

Those who decided to go with Squarespace premium templates can get advanced features and versatile functionality by default.

No matter what one’s business profile is, the functionality of the premium template is on a completely new level.  Such features as certain type of lay outs, specific design elements and integration of a third-party tools through code injection makes premium Squarespace templates look like a masterpiece. When customers come to this type of website they want to stay and proceed with the transaction.

Contrary to premium Squarespace templates, free templates cannot offer same level of functionality and customized features needed for specific type of business demands.

Yes, free templates can have all this functionality and features integrated but it would require so much time and effort that it is easier to get a premium template since the beginning.

Premium templates Customer support.

All users who purchased premium Squarespace templates gets professional help not only from Squarespace support but also from the author of the website. Apart from that if anything happens to website premium purchasers could always turn for help to the designer of the templates and get a hassle-free update.

Free template users are also getting support from Squarespace but going through routine and risks of failure are far higher. At the end of all it takes and effort to watch it yourself rather than turn to your so-called personal manager.

Singularity of Custom-made Squarespace templates.

When you have a premium template, it means that most likely there are not many websites of that kind on the market. It does not necessarily mean that a customer would choose you over your competitor just because of the design. But it will definitely play a role.

Do not forget that you do a single time investment to get a permanent time result.

Yes, you can easily use free standard Squarespace template and try to customize it to your desired level to make it most unique.

However, it is important to remember that free template is used by higher number of people and your website would not stand out of thousands other websites as yours.

The Final choice.

As you can see, we have listed number of Premium Squarespace templates differences comparing to free templates. At a first site it looks like premium templates are ultimately important for the progress of your project.  

But this is not the case, no matter how good premium template was done, it is all about its advertising and customer service that would affect your sales.

This article cannot provide an advice of whether you need go for premium templates, but spills some lights on their advantages over free templates.

The choice you take should be made  based on a multiple factors. Do you want to get most of your customers from online. Are you selling a specific goods or services or just a wholesale stuff where price is a decisive factor. How  good are your competitors. To what extent you want to grow your website within certain time.

 All these factors should be taken into account when choosing between your templates. Even if you decide to go for the premium template you should not go and buy the first one you like.

What you need to do is to go and check your competitors. Look at the leaders of your niche.

Do they stress on the design or may be they lure customers in using some other approaches.

After analyzing all these factors and looking for a number of different template you should decide which template to choose.