As one of my photographer friends told me:” it’s not what you see, it’s how you see it”. It doesn’t really matter whether you use best Squarespace templates for photographers or some as other platform to deliver your content.

What matter the most are emotions that your photos can spark.

What it takes to get an emotional photo shoot?

Do you need an attractive content?

How to transfer the vibe of the environment into the picture?

 What accounts the most for appeal in your customer’s hearts?

At first sight work of the photographer seems to be fun and joy. Just if you can understand what the hard work then behind those good photos that they get from the photographer after the event. If we look at photographers contests around the world, we can see that millions are paid in prizes for seemingly simple photos. 

Does anybody know how hard it was for the photographer to get this simple photo?

There is a bunch of factors responsible for good photoshoot…

It’s not only the hard work of the photographer, but his style, experience and set of tools he’s using to get the best memory of the event in the form of picture.

What are the main goals who is doing photo shoots on order?

To create the best memory through the photos and to deliver this memory to the customers.

But how can customers  know then you can deliver the memories they want and get the photos that would color their lives?

Well, what it takes is incorporating many factors all together to get a complex combination with each factor shining to the maximum extent.

A friend of mine who was a good photographer usually got his customers from the word of mouth. That is not how it works today. 

With more and more customers looking for photographers online it becomes extremely important to have and online presence to squeeze all the juices from the market.

But what to do if you don’t have any previous online experience of advertising your photography business.

What makes you different from others?

Let’s have a short list of what is standing beyond smooth customer experience:

·      Online identity

·      Brand awareness

·      Sophisticated styling

·      Eye-catching website

·      Touch and Go services 

·      Review based approach.

Let’s deep dive into exploring of the success components of your on-line endeavor. You are sure about your great photo sets that you providing to your customers. What you need is to deliver information about your outstanding experience and amazing photo sets to your customers. 

How can  you get your on-line identity from the scratch.

Let’s say you found one of the best Squarespace templates for photographers and set up your website. 

Now it is time to start customizing it and create information about your services not only on your website but in some other public media sources. Apart from customizing your Squarespace template, you would need to start your social media accounts as an example of your online presence.

Another good addition to your online presence I would be to upload your portfolio of previous works to different boards and platforms, created especially for photographers.

When we are talking about building your online identity, we can use several ways advertising yourself using public media sources.

The initial and most important steps would be to register Instagram and Facebook accounts with uploading your portfolio galleries.

Another move would be to get registered on Pinterest and upload some of your works there. What you need is to deliver the message to your customers about the quality of your work. And the best way to deliver for the photographer is to actually present his photo sets does the biggest audience possible.

Another great method that you can use is leading a Blog about your photography business. This could be a super effective technique as it not only lifts your reputation among your audience but also impacts SEO ranking of your Squarespace template.

Blogging as well as your portfolio updates helps both search engine and real people to understand that you’re active and growing. 

But will that be enough to get your photography business online successfully?

Another step would be to build your brand identity?

Contrary to the designers that have absolute freedom in what they are creating, photographers’ creativity space is limited by the content they are shooting. 

However, it doesn’t mean that a photographer can’t have a style. Your style as a photographer starts with the Squarespace template you choose while building your online presence.

With so many templates out there for almost any kind of activity there are just a few that can’t satisfy you as a photographer.

When choosing Your website, you should consider it as an extension of your big single portfolio gallery.

This portfolio gallery would finally create a perception in your customers regarding your services.

Your website setup is the key factor in establishing a brand identity online.

How to make your style stand from the others?

You’re online styling is similar to your photograph business. Customer judge it solely by its look. It’s important to create an astonishing photo set to gain the hearts of your customers.  It’s no less important to create a sophisticated look of your online presence to attract these customers to you first.

Taking into account that you already build up your online presence and getting visitors on your website, it is another effort to turn these visitors into customers. It takes even more effort though the customers into loyal and repetitive customers. Let’s imagine is the customer is comparing you and some other photographers of your field. The one in the metric he would base his  choice on would be the individual Style of the photographer.

Getting the right template with lucrative design I would be the first step towards expressing your own style. Another more important step would be to use structure and layout of the website to express your photographer nature potential. Contrary to offline advertising the process of creating a good perception of your photo skills is far more complex. Every part of your website including but not limited to content and design styles should look ideal in the eyes of your customers to win win  their  sympathies.

How can I exploit my conceptual photographer identity through the website ?

Squarespace templates can be one of the best versatile tools to introduce your conceptual photography identity on the market?

Best Squarespace templates for photographers consist of the number of components that needs to be fully explored on the platform.

We can split those components into three major groups:

• Eye-catching design
• Functionality
• Structure and layout

Website design singularity.

We can’t consider the design being separate from the general structure and layout of the template. The major components of the design can be attributed to layout, images, styles and text fonts. Only complete integrity of all the elements can mold a persuasive statement about your proficiency level as a photographer.

With each part playing a role it’s important to have a unique combination of all the elements to transfer the emotional appeal of your photography potential. The general styling of your website should transmit A vibe of your photography passion. 

Images and styles of your Squarespace template should reflect cultivation of your unique Photography Style. With the style already set up on the template, it is images that can be a game changer and expressing your photograph personality.

Images on your website are serving as a major driving point for stating you as a distinguished professional on the market. It is the layout and structure of the website that allow you to fully explore the power of your images.

Structure and layout integrity.

While it is images that your visitor sees first on your website, it is their structure and layout that form a complete picture of your online project through those set of images.

Depending on layout and structure you can create a unique ensemble of images that would stand for general impression of your website.

Here are the example of type of images that are used on our websites to provide you with full opportunity of exploring your photography potential:

• Portfolio galleries
• Slideshow galleries
• Full width images 
• Background images
• Parallax effect images
• Videos and animated graphics

Each of the above elements contributes to creation of an Integrity of expression of your individual style.

Warms and depths of the textures  as well as color layouts form the general  look of your template. Whether it’s feminine and  minimalistic or stylish and professional it’s all about graphic layout is that transmits the mood of your template.

But your own galleries and images that you use on your website provide the final estimate of your Singularity as a photographer.

While it’s your goal as the photographer to provide information about your business from the best perspective it is the goal of the Squarespace templates designer to wrap it up and present to the customer.

Website functionality.

The main goal of the designer is not wanted to create a head turning  template but to support a versatile functionality integrity of all the elements and features of the website.

An appealing and convincing Squarespace template should have following components:

• Astonishing content
• Appealing and good looking texts
• Easily explorable pages
• Strong information oriented pages
• Interesting and  informative blog section
• Optimized graphic and images
• Smooth and easy check out 
• Optimized for search engines
• Customer reviews is a plus

Astonishing content.

When we are talking about astonishing contact it’s important to underline that it is your portfolio that would customer finally get. Thus , even if you manage to attract the customer and he would like to proceed with the purchase, he would still look at your portfolio. This is why it’s strongly advisable to have your portfolio represented at almost  every section of the website. While exploring the template your potential customer can see your portfolio and deeply understand what he’s going to get at the end of the days.

Appealing and good looking texts.

Images and pictures are important.  They serve as a primary source of information for your customer to make a decision. At the same time. Precise and good looking texts pays their own role in convincing the customer about the level of the photographer and it’s ability to fulfill its task. Nicely structured texts with concise and focused information on the services you provide will create warm and friendly attitude from your customer towards your personality. Using elegant fonts could really contribute to creation of atmosphere where your portfolio images would make the most profound effect.

Explorable pages

Your customers should easily find information about you and your personality. It’s not enough to provide you images as the ultimate metrics regarding your level and experience. Photographer customers are usually ordering photo sets for their personal events. Was this event they they not only want to make sure that they get a good product but to establish an emotional connection with the service provider. Every customer understands that there is no second chance in choosing the photographer after event has ended. For this case every customer pays attention to every single detail while looking for the one making photo shoots.

The more information you provide about yourself the more positive perception you would create in customer.

Customer reviews.

Adding a customer reviews on your website would be a major Plus towards convincing your customers in your Goodwill and your level of professionalism. Customer reviews provide objective and and usually comprehensive information regarding your services. There is no other element that can convince the potential new customer so much as a previous customers reviews. This is why the more you pay attention to gather reviews on your website the more customers you going to get regardless of all other factors.

Interesting and informative blog section.

Leading interesting and informational blog create another positive trait and your evaluation model. Leading a Blog in modern world is one of the main indicators that you have enough expertise in your field.

Blogging also can help you in setting up better SEO experience. Search engines allow websites that have blog on their pages. At the same time blogging serve as a kind of update that happens on your website from time to time. This gives an impression of freshness and timely update of your website.

Optimized graphic and images.

And that’s a great advantages for SEO purposes is having your graphics and images optimized. If not one that helps to load your website faster. It also directly impacts your SEO ranking. No search engine wants to have a long loading website in their top of the list. The same concerns to part of your customers. Some of them do not have fast loading internet, others doesn’t want to wait more than a couple of seconds. Fast loading and optimized images helps to easily interact your customers with pages and have a  hassle free experience while surfing your website.

Smooth and easy check out.

Easy checkout option is another important point that should never be overlooked on your website. For some customers it’s not price or quality they cares the most. What they want is an instant gratification. Imagine those who don’t have time or energy to explore different opportunities in terms of finding a good photographer. What they want is just to get on the website pay online and order the service. For those type of customers it’s important to have fast and smooth check out on the website.

And check out where customer can’t get into see the empty spot for your service and make there reservation right away. Many customers don’t like the personal experience and they just want to order some service online without any prior communication with the service provider . Was this type of customers it’s important that they can locate you an information about you online . Usually those customers are looking for service providers including photographers using search engines .

Optimized for search engines.

Optimizing your website for search engines is another vital part of setting up your Squarespace template. Apart from great graphics and structure   quiz functionality it is SEO friendly setup that makes Squarespace templates be one of the best for the photographers. 

Search engine optimization is a long-term non-stop activity is that  every website owner should do  on the continuous basis. The photographer is not an exception. This is why I consider the Squarespace templates to be the best platform for the photographers. They not one to help to set up an Express their message on the platform but provide the smooth way of delivering this message to Consumers.