In order to publish Squarespace website you need to go through the checklist that is applicable to publishing any website.

Let’s look at this checklist to make sure that you will accomplish all the steps necessary to get your Squarespace website up and running.

First I would like to go over there General requirements to publishing any website.

Here is  my checklist for publishing a website :

• Select platform
• Domain name pickup 
• Figure out your design 
• Structure your content 
• Integrate features and plugins 
• On page optimization 
• Marketing campaign.

Before you start in publishing the Squarespace website you would need to figure out what domain you going to use.

Today Squarespace is one of the fastest developing website builders on the market. To start working on Squarespace what you need to do is to get an account at Squarespace. So how to publish Squarespace website in detail.

Domain name pick up.

When picking up at domain name you can register it with Squarespace directly.

Squarespace platform has its own domain register. 

Another situation happens when you need to transfer your domain name from another register .

In this case you would need to update DNS servers and import your existing domain from your previous register to Squarespace. Have a look at our article where we explain this procedure in detail .

Get registered at Squarespace and start working on your website.

This is a pretty straightforward procedure. Once you get registered at Squarespace you can start designing and building your own website.

Build up a design and layout of your future website.

Here you have two options. First you can create your own website with your own design.

From Squarespace dashboard you can select color themes, structure  layout, add integrated features to get your site up and running. Latest Squarespace fluid 7.1 engine allows a greater level of freedom in terms of Designing and creating your own custom website. 

At the same time with no prior experience  it would be challenging to achieve the high level of your website design.

You will have to work on both desktop and mobile design.

This is why I would definitely advise to check out the second option.

 Second option is to buy a setup template from a designer on the market.

Buying a setup template allows you to proceed faster to your goal. You don’t have to work with design or graphics. What you will need is just to jump to your content. Getting a ready to run Squarespace template helps you not only in design prospective but in providing sample profile pictures that are applicable to your content.

 In this very case you don’t have to worry neither about the design nor about the images that would accompany your texts at the time of content placement.

Another advantage over setup Squarespace template is mobile design layout already done for you.

Based on what niche you starting your website in there is plenty of different setup templates that you can benefit from .

Content placement.

Once you set up a design it’s time  to put your content on the website. Depending On the profile of the website you will need to use a mixture of images text and fonts to create a straightforward message for your visitors.

It’s important to structurize intuitive navigation and seamless plugins integration in case your website use extra features.

Plugin and Features integration.

After You get your content put on your website you would need to integrate the required features into it.

Squarespace provides a vast variety of features and plugins that can’t be integrated directly in your website.

Platform has its own Payment Processing feature so you can set up payment Gateway right away.

There are some plugins that are still missing all Squarespace. To integrate those plugins you would need to use an application called Zapier.

It allows side owner to integrate any third party software or Plugin into the existing Squarespace template.

Site checkup.

Once you’re done with design, content and plugins it is time to check your pages. After your manual check up, use some website health check to get a comprehensive analysis of your template. Usually a number of mistakes would pop up.

On-Page optimization.

The Next Step after your website looks good I would be to do that on page optimization.

That includes putting right meta tags entitles and description, doing internal link building, structuralizing your content with necessary keywords.

Squarespace pricing.

Squarespace offers different pricing option. It starts from $16 per month.

Here is the list of pricing options :

• Personal: $16/month
• Business: $23/month
• Basic Commerce: $27/month
• Advanced Commerce: $49/month

Platform provides you a trial period of three website usage.

However if you want to publish your Squarespace  template you would need to pick up a plan and purchase a domain.

Internet Marketing. 

Let’s consider a website a message to your customers. After you finish your message you need to deliver it to your audience. Here kicks in the marketing part. There is number of businesses that are creating website just to have the internet presence.

However, if you plan to get the customers online the internet marketing becomes crucial part in your business development.

We can split the marketing  in search engines into two main options:

1.Adwords 

2.SEO

First option is paid advertising where you pay per click on your ad.

This advertising you can start right away. However, it is usually very costly and doesn’t suit a number of businesses.

Second option is to try and make your website go up in the search of the search engine.

This option is way harder to achieve. At the same time, in the long run it requires less investments and looks much more solid from the customer Prospective.

Well done. Your template is ready to rumble.  

Marketing enhancements.

Now comes the tricky part. Depending on what business niche your site belongs to, your keywords would have would get a competition level.

Let’s have an example of how the website performance can vary based on its competition.

 A local photography website has it limited competition in the search engine. To get high in the search it only needs to follow them basic rules of search optimization. A completely different picture what happened if that photography online globally. For example if this local photographer would want to make a print on demand t-shirts selling online.

In this very case and search engine competition would be on a completely different level which would basically leave no chances for that photography website to get anywhere near the top. Even with huge Investments that would require at least 6 months to be crawled by the search engine and get an initial boost.

This is why the business niche and the level of competition are two major factors outlining the potential visitors number.

Keywords importance.

Keywords is the main part that accounts for competition level. If the business is local and doesn’t have high competition level, then his keywords are pretty unique and easily move up in search.

For example, if the local photography business is situated in Georgetown, then the key word to find this business would be ” Georgetown photography” and other related keywords. As you can see the unique part is Georgetown which stands for the city. This keyword search results would give everything related to this unique low competitive phrase.

In this case even with the low search engine optimization effort, a business can get into the top search.

Another example would be a photography business that would like to sell online. One of its main keywords supposed to be ” online photography services”. This type of keyword has a fierce competition rate which means that there is a big number of businesses trying to get to the top under this keyword. 

For this business it would be 10 times harder if not impossible to get visitors from search engine.

However, there is a number of steps that can be done to move the domain up in the search even with such a severe competition level.

Squarespace SEO enhancements.

Texts.

In order to figure out what can be done to move your website up in the search under competitive keywords we need to analyze what are the metric for the search engine to prioritize the certain domains.

The first metric is relevance. Search engine  would move up the content that that is most relevant to the keyword.

This is why it is important to have your content being tightly relevant to the keywords you want to be found on.

It doesn’t mean that you have to overload your content with those keywords as it can create a negative impact.

Content should be organically evolved around the keyword.

Images

Images are another important part of the optimization strategy. Each image on your website should have an alt texts that include your keywords. The size of the image should allow for fast loading of your template. Slowly loading websites are being pushed off from the top search even if they perfectly relevant to the desired keyword.

Fast loading speed.

The loading speed of your template place an important role. This is why it is important to do the checkup of your website loading speed after any changes. Sometimes it happens that any minor change or feature adding decrease your website performance.

All content should be added without any impact on loading speed. 

Content update.

Word search engine like the most is constant update of your content. Especially if it’s relevant to your business keywords.

If you are a stable business that has little changes over time, there is no much update you can do on your website.

So how we can settle this part of requirement. To get the constant content update you would need to start a blog.

Blogging doesn’t necessarily require you to publish changes about your very business. Blogs usually provide information about General Industry changes or specific situations that happened with any of its players.

In this case, you would always have a good topic to write on. The article itself would allow you to put the necessary keywords in the text. Once it’s read by search engine your website would go up in the search.

Using blog you can increase the number of pages and amount of content on your website infinitively.

It provides a perfect opportunity to cover all necessary keywords in your texts

You can take your main keywords and make a specific article devoted solely to that keyword.

In that article you can provide your expert opinion about the core issues and your experience with dealing with it.

As we can see blog is the most powerful tool in improving your o on page SEO.

Expert blog writing with detailed information regarding the topic gives you a clear search advantage.

Having great article with references to experts regarding is it different aspects is the perfect example of what search engine wants to get.

Link Building.

References and links are other Factor that’s boost you in the search. If you have the website is that being referred by me other authority websites it will go up in the search sooner or later.

To get as a websites references to your website is one of the key search strategies used by most of the businesses who would like to strive online.

But what if you don’t have any references?

Even if you don’t have any referring websites it still can be done by purchasing the links to your website.

There is a big Market for the link building create especially for this purpose.

Site authority.

What you need to do there is to find the relative business Niche website and purchase the link that leads from that website to your domain.

Doing that number of times what created net of links referring to your site or article.

Is it referring article should have the same topic with your article. It would increase the chances of search engines to qualify your article as Authority for other articles referring to it.

As we mentioned it’s also important is that every referring website has strong Authority. What it means is that it shouldn’t be newly registered website that is just mainly used for link building for others. In this very case it wouldn’t be considered by search engines as a reliable source of reference.

Links volume.

Another important point is that the referring website has a limited number of outgoing links.

There are some high authority websites that are selling links to thousands of different websites. Such links are being devalued by search engines and most likely be considered as spam.

What you need to check if that your referring website has reference only to your page and no more than  several  other websites.

The ideal option would be to get a reference link from the website that has high authority and refers only to you template.

What I need to start  with, after publishing Squarespace?

Keywords choice.

No matter what niche you are working in, the main task would be to find long tail low competition keywords. Using this keywords for articles and references would give you faster lift compared to their more competitive peers.

Though each of this keyword does not have much traffic, their aggregated demand would finally pay off.

Conclusion.

In this articles we covered both topics of how to publish Squarespace website and how to advertise it on the open market. 

With lots of great Squarespace  templates on the market , you will have no issues in getting the website with nice look out and having your desired functions. Getting customers from search engines would be a separate  task.  

However with time and money investment you will see the results