Not just a template but a website that would generate traffic and get conversions. Do you need to make a radical change in design? Post a shocking content.  There are more and more people who are thinking about coming up with something new to get their websites promoted.

It does not matter whether your choice is Wix or Squarespace templates. There should be some clear cut in that will give your website a boost. It does not have to a be a drastic change or something completely new. What it should be is an attraction for the visitors.

Let’s say you decided to go ahead with one of presetup Squarespace templates. What we need is to explore all the options it gives to create an appealing website that would be a magnet for its visitors.

            Of course, it all depends on the type of visitors you want to attract. Also, there is a big difference in approach depending on what the profile of the website.

            If we take a beauty website, or other small business services, the template should be appealing to the audience. But the same stuff we can say about the website that is expected to attract corporate clientele. So, what is the turn key solution to boost the visits and sales?

            To answer this question, we need to go through the core business of the person before making any suggestions.  Squarespace templates are doing a great job in providing perfect platform to demonstrate your content. What you need to do is to fill it with your content the right way. There are numbers of different points that you can concentrate on to make your site more attractive.

Design change of Presetup  Squarespace template

Let’s start with the design change. To promote your website you need to have something that would attract customers. Attract in the way that they would start looking at it.

There are many options in how to change Squarespace template so it would look appealing to the customers. Many are trying to get a presetup  Squarespace template to make sure it looks good and is attractive to the customers.

This is a good option. At the same time you should not forger that there are many other customers who bought the same template and now posting your content  inside it.

The solution would be to additionally customize some graphics on already presetup  Squarespace template.

Thus it would ensure your having a good inherited graphics. At the same time your additionally customized design would make your site look as a unique one.

Sometimes, there is an option to buy additional extended commercial license. What it gives is that you will have sole proprietorship of the template. It Do you need to make a radical change.

It does help in ensuring the singularity of your website. But even if you buy an extended commercial license.  How you can make sure that the Squarespace template has not been stolen by anybody? Or maybe it has been used by someone else before you purchased the extended license.

Whether you purchase presetup Squarespace template from a company or individual designer you can never know what happens with this stuff before.

There are some cons in buying such template, even if the designer claims that you are the unique owner.

Frist of all even minor changes in design changes can make your design look different from   others but have the same style.

Second, all designers usually have their own mainstream style of design that differ them one from another. Thus, purchasing a website, looked like unique, you can finish up with the website that similar to other websites.

Design Change. Tailor made Squarespace template.

Custom made to order Squarespace templates would always be better than presetup ones.

At the same time , there have their own cons that can limit your ability to go with ordering custom website.

 Price

Any template would be super expensive if you would order it from an acknowledged designer. And Squarespace templates are not an exclusion. Most of Squarespace designers are getting good amounts of money from selling their existing templates. If you ask them to create a custom template it would not guarantee any success in your endeavors. What it will definitely guarantee is a big chunk of money you pay for getting so-called custom design.

Despite any Squarespace templates designer would claim that he does custom design, there still would be similarities with other designs. What would be different is a price you paid for your Squarespace template.

Time.

Initially it does not look as a big problem. Any Squarespace template designer would usually give you around one month time from beginning to finish of the website. However, we all know that any timeframe is not what it seems. Just for you to start with a chosen designer it will take at least one or two weeks.

Why? Because first of all you need to provide designer with your information and vision of the project.

If the information is not a big deal, the vision could require some more time for sure. Imaging if you want your template devoted to hair beauty. Your designer can put content and models that are completely differs from the one you need.

To fix this issue, you would need to talk to the designer back and forth correcting the work. This would extend the time by two times the least.

Recognizing

Another important point is recognizing the website by other customers. When you buying top selling custom design template you already know that everybody likes it. At the same time, you can never be sure that site that was created especially for you can find an appeal in your customers.  There are many designs you would consider as beautiful and nice. Many of them  would not encounter any recognition in the eyes of your  visitors.

Conclusion. What to choose.

As you can see there are benefits and limitation of both pathways. Whether you want to create a custom design by buying presetup Squarespace template, or would want it to be made on order.

Some people are opting out to buy a presetup template and then customizing it on your own.

This is truly great option if you have enough graphic skills to work freely in Squarespace editor interface. The most important is not to spoil the initial look of custom template.

Many new business starters are buying presetup templates and hiring a professional designer who would specifically do extra tailoring to their needs. Thus, they manage to get a custom design that is popular but look like a unique one.

Anyway, the design of the small business website is not the major part of the singularity you can add to your website. The content itself is also important. Otherwise even if you get initial visitors, it would be hard to turn them into actual sales. The best tactic here is not to try to do all at once but create a plan. Set up your time line for each milestone and move forward.