Today most of the people who would like to create their landing page are planning to use it as a complimentary business card to provide information about their business profile. This situation makes people consider their landing page just a simple information content where customers can find certain information about the company. The overall design and functionality of their landing page is not usually taking into account. What matters the most is the time and pricing of setting up the business presence.

When people are thinking of whether they can create a landing page with Squarespace or WordPress or some other side builders, the primary results are related to how much they going to pay for this project. another issue customer are thinking about is how much time and money they’re going to spend to create the landing page.

As you can imagine in both case scenarios people have a predominant cost-based approach when dealing with setting up a landing page. What I mean by cost-based approach is that primary focus of the business owners is about time and money investment to get the the landing page done regardless of its quality and functionality.

At the same time nobody takes into account is that landing page provides the same set of components that are building your image online. It’s even more important to create an appealing landing page as you have only a single source of information for your potential customer. With this single source you need to convert your visitor into customer.

This is way harder for landing pages as it cannot have all the resources that The Versatile website has to change customer perception.

However, there are certain ways how a landing page with Squarespace or other side Builder can do a great help not only in informational sphere but as sales prompting engine.

Weather you create a landing page with Squarespace or other side builders it has number of distinct differences from a homepage.

What are the main landing page requirements?

Whether you create a landing page with Squarespace or some other site builder it is necessary to follow some set of rules for better user experience.

Let’s have a quick list of major differences between home page and landing page:

• Single page Focus
• Enclosed navigation structure
• All in One content offer
• Limited functionality
• Deeper dependence on external information sources

This is one of the small list of principal differences between the homepage and the landing page. Basically, all the differences are derived from the entire content Being Framed into single page space. In order to understand how to address all this peculiarities, we need to look at the type of landing pages that are existing on the market.

Main types of landing pages.

There are many different types of landing pages that are serving for specific purposes. However, there are three types of landing pages that are most widespread.

• Informational landing page
• Call to action landing page
• Landing sales page.

These are main three types of purposes landing pages are created for . Of course there are some other specific purposes of the landing page but most likely you need for landing page would fall into one of the categories above .

Let’s deep dive into looking of each page type separately.

Informational landing page.

This is the most widespread landing pages on the market. This type of landing pages are created with the single purpose of providing information about the goods or services of the certain business. Usually this kind of landing pages are used by small businesses that would like to state that they still have an internet presence.

As a matter of fact most of these small businesses do not interact with their customers online. Neither they have any sales or customers is that they are bringing in through internet resources.

For this case scenario their main purpose is to provide general information about business for those who decide to search them online.

Small business landing pages.

Let’s look at the type of small businesses who usually use their web landing page for informational purposes:

• Restaurants
• Beauty Salons
• Lawyers
• Doctors
• Maintenance
• and many more.

As we can see most of the businesses who use landing page instead of versatile websites are the ones that do not handle any online operations . This is the reason why they consider a landing page to be the utmost threshold in terms of their internet presence.

Another situation happens when person is using the information on landing page to provide the personal information about himself. It’s not one related to his biography but could also be a type of products or services he offers.

Many people find it convenient as they can put important and concise information on the single page to quickly provide information to their readers.

Let’s look at the types of people who are in need of Their Own landing page:

• Handyman
• Coaches and Mentors
• Beauty Masters
• Media persons
• other custom service providers.

All these people are coming from different backgrounds but they have one thing in common.

What they want is to provide information  about their services in order to attract extra customers.

The same as small businesses they don’t offer any services online. For this very Very reason they do not build a versatile website but limit their online presence with the  landing page page only.

However, even if they have a landing page it is possible to make it not just informational source, but an active component in your overall marketing strategy.

Is this possible to get the marketing advantage from the landing page in the same way how you’re getting it from the website?

How to make a call to action page?

Even if you are a small business or a single person who is providing your services offline, there is a steel big opportunity for you to get your landing page engaged in bringing extra sales to your business.

In order to do this, a landing page should be  designed the “call to action” approach.

What I mean by “call to action” approach is setting up a clear message on your website for your potential customer.

This message should contain all of the following:

• Concise and clear content
• Lucrative design
• Navigation options
• Conceptual look
• Features integration 
• Easy “call to action” experience

All of these components are equally important in creating a comprehensive image displayed on the single page to change the customer perceptions and convince him into proceeding with your website.

Let’s go step by step in analyzing each part of of the successful example of the landing page.

Lucrative design.

The design is an important component of any website that you build to attract certain kind of audience.

If we consider a design as as a combination of layout, text structures and images we need to take into account a concise space for displaying these elements on the single page.

Let’s start with the layout. It’s very important to have the layout and structure of your information to be allocated across the website to attract and hold customers attention. Contrary to versatile fully functional website where you have a navigation options on your homepage, on a single landing page everything should be displayed at the same place.

 What kind of Navigational options are provided?

The only navigation on landing page that you can provide to your reader is switching between different sections of your web page. This put extra load on your content representation as you as you have a single chance of convincing your customer in your services.

How is Conceptual look important in overall impression on customer?

To be able to convince the customer in your “call to action” content, you need to structure all of your content in an intuitively appealable manner, so the customer would take it on one go.

What are the Features integration option?

Many different services that are offered on the single landing page can steal be booked and paid online.

For this very reason it is important for a landing page to have an ability for allocation for the number of integral features needed to retain a customer.

Even if you are providing services that have no connection to online business, your customers can still pay for it or just book it online.

Here comes the help of the side Builder that could allow you to integrate Payment Processing or booking features into your landing page in the same way as would integrate it into multi-pages website.

How to create Easy “call to action” message?

Pursuing with the message you are delivering to the customer is the last step and the final goal of your landing page. Your  Main task is to build a pathway for this message and user.

Let’s look at some examples of small businesses or personal websites that are using different ” call to action” messages to attract extra customers.

Restaurant.

While there is no possible way of paying for your future meal in the restaurant there is still an opportunity for the owner to convince customer to make a table reservation. The main goal of the landing page would be to provide a lucrative menu and nice setup of the restaurant to make the user reserve a table 

Beauty Salon

While there are plenty of different services offered by beauty salons, there are certain complex services that business wants to offer to its customers. In this very case, the purpose of landing page would be to provide the benefits of the complex service compared to other type of procedures. 

Blogger.

The main goal of the Blogger is to attract as many Target readers readers as possible. This is done to be able to monetize its block through giving links to some third party services. The  the main task would be generating leads for some external resources. In this very case the main purpose of the landing page would be the  the delivery of content  in the way that bloggers audience would follow the lead. 

As we can see from our several examples the entire purpose of the ” call to action” landing page is to make the visitor finally get the product or service offered.

Can landing page be a sales page?

In some case scenarios landing page owners are going even further and start selling some Goods  or services From their website.

Usually these landing page owners are former owners of just information landing pages that had no ” call to action” message.

As we can see any business that has simple information landing page can easily convert it into ” call to action” page or even a point of sale.

another pathway for developing your landing page is to turn it into a complete website with all necessary attributes.

In both case scenarios you would need a solid set of tools that would allow flexible scaling and update of your landing page both in terms of adding functionality and sections with pages.

How creating a landing page with Squarespace can help?

When we consider the functionality and design freedom there are certain side builders that can provide you the most convenient platforms.

Squarespace landing pages are one of the most convenient tools to start your internet presence Journey.

Let’s look at the set of advantages Squarespace provides for landing page  owners:

• Design customization
• Scaling and update
• Functionality abundance
• User interface
• Third party software integration

All of these components are equally important in creation of a successful landing page that the site owner can take wherever he wants.

Design customization.

With the landing page has the different central idea comparing to the homepage, it is important to know that customization is very limited and can be done one day on the single page.

For this very reason it’s important to have extra freedom in terms of customizing textures layout and color palette as well as fonts and different textures layovers in terms of creating a beautiful conceptual design without compromising the content.

Squarespace has one of the  largest number of customized landing pages designed by professional designers that you can purchase as initial  platform for your future endeavor. Depending on the type of business or your landing page goals you can choose a  specifically designed press it up landing page that would respond to your needs. 

User interface.

But even if you get a great looking custom landing page, you would still need to upload and organize your content. This is another challenge your face given that you just have a single page. At the same time, if you are starting your website Journey from having just a single landing page, it is a double workload to provide a concise and user appealable content given the limits of your space.

In this case it is utmost important to have the layout structure freedom in organizing your content. This would allow you to concentrate on the core of your message, rather than on how you provided to your visitors.

Update and scaling.

As we mentioned before, any kind of a landing page is just a certain path in the long way of building an online presence. Big number of former landing page owners are either switching it to versatile websites or adding some extra functionalities.

Even if you don’t have a plan of developing your landing page into something bigger, you should always have an opportunity to be able to create some additions or alterations.

Squarespace 7.1 fluid engine considered one of the best tools for the beginner in terms of customizing and developing the websites within his own scope of capabilities. Whether you want to enhance the functionality of your landing page or add sections or pages, Squarespace templates engine provides you the the most convenient and easy way of developing your website.

Functionality abundance.

With Squarespace having lots of necessary functions that you would need for your landing page it can still not be enough. Contrary to WordPress, Squarespace template have just the limited number of default features that can be integrated into your landing page.

However, when you create landing page with Squarespace, there is a solution into that issue. The reason application called Zapier. Using this application you can basically integrate any kind of a third party software to your existing landing page.

User interface.

There is a plenty of room for development of any extensive and sophisticated website. The same can be attributed to a landing page. As your business grows you would definitely need a certain tool that would allow you to grow your internet presence as well. Why we would like to choose Squarespace of other side builders is not only it’s flexibility in terms of customization and future adding. 

Squarespace landing pages provides you an opportunity of customizing and developing your project without any professional experience in the design or programming sphere. When you create a landing page with Squarespace you are already several steps ahead of your competitors.

This in turn provides an opportunity for every beginner too easily scale an update his landing page both in terms of size and functionality.