Squarespace templates are one of the quickest ways to build up your on-line presence. Lots of custom Squarespace templates gives you an opportunity to create an image of sophisticated business in almost no time. Today there are many site builders how are helping you to get out on-line with the minimum effort. Wix, Showit, Weebly, Shopify and WordPress are allowing you to create your brand in the internet.

And not only that. If you are a product seller or a service provider there is plenty of opportunity to have all online functions in place right away.

Overwhelmed with so many opportunities, many business owners are forgetting that all these automatic features are not enough to move their business forward.

However, number of functions you have is not limited to the default options you see at the time of site setup.

With so many website builders out on the market only some of them are allowing to integrate third party functions and options that may be specifically fir for your project.

Your task is to create a website on a template that would fully reflect all your potential.

Squarespace templates championship.

Before we talk about all the features of Squarespace templates that you can use to promote your website, we need to map out the reasons of why we chose this very site builder.

While most site builders offer same kind of service we would want to  deep dive for  their specific options.

The first and most well-known website builder is WordPress. It has numerous of different features and can help you to add any function you want from thousands of third parties.

But it does lack the main thing that is important for every business , especially when you are new. And this thing is graphic freedom. Most of the wordpress websites have rigid graphic that is very hard to edit. What it means that you are going to have the same graphic lay out with little options to change it.  This leaves little to no space for website layout and graphic customization which may be necessary as you grow.

Opposite example of the site builder is Wix. It has a real graphic freedom where you can basically design whatever you want. At the same time it does not allow you to integrate lots of third party features. Wix limits you to functions and options offered solely by the platform.

Squarespace templates versatility.

Squarespace can be condiseder a kind of sweet spot where you have a number of third party applications available. At the same time it does have a new modern Squarespace 7.1 fluid enginge that allows you to have almost total graphic freedom.

Squarespace templates do not allow you to have many pre-existing third party features. But Squarespace is a platform, developed on a wordpress basis. What it gives is an ability to integrate almost any third party program in a Squarespace template.

It can be done through various ways.  Even if it is not allowed through user interface we can always do it through the code injection.

For example, the CSS code can be injected using  direct custom css option where you can put your own scripts and modify the appearance of your template.

These are the reasons why we opt to choose Squarespace template as a sort of compromise when picking the website builders for starting business owners.

Let us now look at the advantages that we can exploit to make Squarespace template help us in business.

Squarespace template fit for your business.

Before understanding how Squarespace can help our business we need to understand what we expect from our business.

For this reason we need to answer following questions to move forward:

1. What is the profile of our business.
2. Who is the main customer.
3. What are the goals.
4. What are the possible setbacks.
5. Where there can be potential drawbacks.

All these questions are important in order to move forward and understand how we can tune up our Squarespace template to be of maximum help.

Let us take small business as an example.  If you have business that provides certain goods or services then a website should reflect this. But how to make you stand out  among other millions of same websites.

The first thing is graphic. Here you can use the Squarespace advantages on a full scale.

If you working in a beauty business you can get a custom Squarespace website with truly appealing design. This alone would attract customers eye and let him believe that your services are superior than other.

At the same time you may need to add some extra services in future.

Here you have another advantage of Squarespace to kick in. It is relatively easy to update it adding extra sections and pages. And not only that. You can even  add some extra pages that you may like. Another great option is that you can get a designer who  can do it for you.

Contrary to WordPress you do not have to mess with a rigid graphic and work with entire website structure to make some little updates or even major additions.

On the other hand in Squarespace templates you customize your beauty website with some new functions and options. Contrary to Wix where you would need to use only integral options offered by platform in Squarespace you can integrate any third party application.

For example for your beauty business  you may need to integrate  some custom schedule with booking options. For Squarespace you can order a third party application to be integrated into your existing website through the code.

Marketing advantages.

As we mentioned above Squarespace templates are based on WordPress and thus allowing a code injections and any third party integration option. This gives you advantages not only your site performance but in your graphic opportunities as well.  We all know that meta tags and description are very important for search engines crawling. While in Wix we can only use meta tags in a specially dedicated places, in Squarespace we have much more freedom.

Through code injections we can tune up the meta tags the way we want to make it more discoverable by search engines. This is another tremendous advantage of the Squarespace templates.

Final notes.

As you can see Squarespace templates can be considered as a versatile platform for majority of businesses. It has two main advantages. It can be easily customized. By using word customize I mean not only graphic but introducing additional options and features.

At the same time  it is way easier to operate and scale which makes it no worse than WordPress and Shopify in terms of functionality.

Given all this benefits Squarespace is a relatively easy platform to run which does not require lots of knowledge. It is user intuitive interface allows for relatively easy customization and update. This makes Squarespace a perfect start for the newcomer to on-line business. If we look at the statistics, there are some people who switched from Squarespace. At the same time there are many more who switched to it. For this very reason we may consider Squarespace to be an ideal option to start and run the business , if you have no previous experience.