Why Squarespace templates.

Beauty saloons are among that type of businesses that require a website showing all they have. Squarespace templates provide an opportunity for a small business owner to cultivate the entire information on a single page. However, the same can be attributed to any other site builders.

Then, what is the catch?

How Squarespace templates can stand out from a number of other template builders?

For example, if we take other site builders as Wix or Shopify templates. They are pretty good site builders that allowing customers to start their website in no time.  How Squarespace templates exceed benefits given by these and other rivals?

Especially this is important if we talk about beauty salons.  The perception of the site outlook corresponds in customer’s mind with the of his own potential appearance.

New customers largely value most type of businesses by their reviews. But in beauty businesses every minor detail is important. If a person wants to buy electronics or fix car, he already has a presetup demand for a certain goods or service.

Which does not mean that he would ignore the surroundings or the entire setup of the business he is dealing with. But at the same time, he wants to receive a specific goods or service.

That is not the case for beauty business saloon. While getting a service in a beauty business, customer want to receive an overall feeling of excellence.

For this case scenario the site builder is ought to provide a template that can express all its beauty on a first single page.

The process of consuming a service starts from the moment customer opened a website.

Well, there are several crucial points that can enhance the template of any site builders.

Let’s have a look on them.

 

List of beauty Saloon attraction points:

• 1.Professional look.
• 2.Exclusive design.
• 3. Appealing galleries.
• 4. Modern style.
• 5. Convenient functionality.

Of course, this is just rough estimate of what should beauty template reflect. At the same time, it consists of number crucial metrics that is relevant for any sophisticated type of website. And it is a must for businesses that work in a beauty area.

In order to understand what stands beyond this list let’s look at all the points one by one.

Professional look.

Regardless of what type of business you are dealing with, the website should provide a professional look. A look that would capture customer’s attention. Any new visitor to a website decides whether he likes it in a first fifteen seconds.

This small timeframe in vital to turn a new visitor into a repeating customer.

For the beauty salon businesses Squarespace templates provide number of beautiful websites.

The same as   other site builders.  Wix and Weebly also provide beautiful templates.

So, what is the clear cut for Squarespace templates that make them to be the first choice.

To understand this question better let’s put us in the place of end user which is the beauty salon owner.

Each beauty salon makes his statement based on its singularity and differences from others.

The same rule applies for the website. But how to make a website look unique. And not only unique but attractive to customers.

The best way is to customize it to your own needs. Here where advantage of Squarespace templates kicks in. Contrary to Wix or Shopify templates, Squarespace provides simple way of customizing a template without losing a professional look.

Exclusive design.

What we get at the end of customization is an exclusive design. Basically, the design is the driving factor of any website singularity.  The exclusivity of the template design can be achieved through several paths.

Order Customization from professional.

First path is to buy a great template and order a professional to customize it to your own needs.

If you choose this path then there would be little difference between choosing the right Site builder. Whether you choose Wix, Squarespace or even WordPress, everything would be done by a professional.

This approach guarantees quality and speed and deprives customers from any hassle.

At the same time there are some cons of this method.

Do you own  light customization.

What if you do like what was done by the professional. Imagine if you have different perceptions.

And even if customization was done fully according to your needs, there is always a change that you would want future updates.

In this very case the best bet would be to purchase an initially beautiful website from the professional and then do a light customization on your own.

What I mean by light customization is changing texts and pictures without touching the lay out and structure.

In this case scenario your best bet would be limited to number of well-known site builders that have wide range of premade templates to choose from.

Having number of templates would allow you to choose the one that closely correspond to your preferred design and outlook. Such site builders as Squarespace, Wix, WordPress and Shopify have a big variety of different premade template that could fit your goals. You can grab one of them. After some minor amendments it reflect your data while having great design.

Do in depth customization.

But what happens if you want to do in depth customization. Doing your own customization work requires two factors.

First factor is your skill. You need to have enough knowledge of the site builder and its user interface to be perform the desired amendments without loss of quality.

Second factor is the tools of the platform that allow you to get the level customization you need.

Here is where the benefits of Squarespace templates kick in.

Squarespace platform has one of the easiest set of tools to allow users perform final customization.

The new Squarespace 7.1 engine provides user intuitive interface that can be used by people without coding and drawing experience.

Though in-depth customization is the hardest of all approaches it still been chosen by lots of users.

Other factors.

At the first sight, it looks that everybody should go with light customization of their templates.

Changing of galleries and sometimes text styles does not require in depth customization.

However, if person needs to introduce a new feature and of function. In this case he usually needs to change a lay out. This can lead to amended structure of the entire website.

For this case many site builders have number of integrated features and plugins that can be integrated into a website.

But what if the plugin requires change of the design and layout. In this case it is the simplicity of layout changes that would play a crucial roll in choosing the right site builder.