Squarespace templates builder was initially created for e-commerce purposes and all site structure and tools were aimed at providing payment processing and sell organization.

But the time passed, more and more people started to get Squarespace templates for different purposes  which were not necessarily  connected with on-line trading.

Lucrative design and simple site builder started to attract customers of all business profiles including those who do not sell through website directly.

Fast expansion of Squarespace pushed web designers to start creating custom templates that looked the same as   a professional website done on html and WordPress.

With market growth was the growth of Squarespace competitors.  Shopify started to occupy e-commerce field while Wix templates pulled the audience that were looking for attractive design.

Squarespace team provided a smooth reaction on the events and started to improve it site builder on constant basis.

The improvement happened in a number of spheres.

Squarespace templates user interface improvement.

First of all, Squarespace introduced a new user interface that was very user friendly and allowed for easy customization.  It happened during transition from Squarespace 7.0 to Squarespace 7.1.

User interface was enhanced with a Style editor that allowed users to deeper customization of their template. Such things as fonts, colors and layouts with spacing were now way easier to adjust to specific needs of the customer.

As a result, Squarespace managed to provide customization level that allowed for creation of great looking website with its own feel and vibe.

Another powerful tool of user interface was a drag-and-drop editor that provided an opportunity to add and manage content on the website templates without any coding skills.

Squarespace also add code injection feature that gives any user an option of literally integrating any type of third party software.  In addition to this, code injection allowed for custom coding of header and footer. After adding this feature entire template allowed for way deeper level of customizing. All that gave extra freedom to designers who started to get the templates customized to an entirely new level.

Now it is possible to create a single page website for different types of activities. If you want to promote an event or brand you can create a specific page for that. A page for event allowed many entrepreneurs to create websites specifically to certain events.

Squarespace third-party tools additions.

Squarspace has its own payment processing feature as we mention above. It does not support third-party payment processors. However, it is possible to integrate such payment processors as Stripe, Paypal and Apple Pay to handle on-line sales.

Social media embedding into Squarespace templates is another step in great progress that Squarespace did.  Now you can embed your social media directly into website pages and have it mirror your social media content. 

Google workspace is a new feature that was recently added to a Squarespace.  It allows to attach google emails and custom emails through Google Workspace.

Along with all direct integration opportunities, Squarespace created an integration feature with Zapier. This basically allowed Squarespace to integrate any third-party software into Squarespace templates.

Squarespace templates core improvements for SEO purposes.

Structured code.

Squarespace templates achieved well-structured code that makes a positive impact on search engines during website and its content scrolling.  It results in better indexing of your template and getting it up in the search.

In addition, Squarespace templates automatically create XML sitemap. This feature allows search engines to easier understand the core essence of the website and promptly find new site content.

Loading speed.

High loading speed is another advantage of modern Squarespace templates. The fasted the website loads, the better is accepted by search engines. No matter how good your site is. If your hosting is slow search engines would throw you out of the search.

Content delivery network of Squarespace templates allows search engines to get the grab of you content without any hassle. This, in turn, factors in more positive performance your project in the search engine ranking distribution.

SEO settings.

As we all know it is not only important to create a message but to deliver the message. With lasts improvements Squarespace created a setup of settings where users can put all essential meta parts.

Meta descriptions and meta titles are there to help you reach you first position in ranking.

Even images started to have alt tags.  It means that in Squarespace you can add your keywords to images that provide information to search engines about your content.

URL slugs are added as well.

The texts itself are structured by default in the way that search engine can easily recognize.

Such feature as creation of canonical tags that helps you to avoid duplication of your content is another positive feature that was added to Squarespace recently. As we know search engines strictly prohibits duplicative content and spits you out of search. No worries, you are in good hands. Squarespace has its own guard of your duplicative content to prevent any search engine ranking damage.

Squarespace updates.

As we mention above Squarespace regularly updates its platform, improving the existing features and adding the new ones.  Squarespace constant update to match with modern trends allows this site builder to have all major SEO improvements covered for its users.

Advantages core.

As we can see Squarespace managed to grow from a purely e-commerce platform to a versatile site builder that allows you to create a custom website for almost any profile.

Along with template improvements Squarespace did lots of work to create marketing opportunities for its template users. It did lots of improvements in the core structure of the website to be better recognized by search engines. Squarespace also introduced many new features that facilitating the customization of the template for SEO purposes.

All that gives Squarespace users a distinct advantage to create and market the website while getting best returns on their time and money investments.

When starting with Squarespace you already did a first and right step towards enlarging your business. Now it is time for the second step which is constant hard work to promote your business using Squarespac facilities. Thus you can achieve success together.