Before we would look for the options of change Squarespace template it is necessary to understand what are the reasons lays behind that step.

Usually, reasons for template change are obscure graphic or rebranding. Sometimes people do change their templates to have more control over content management.

Businesses tend to grow along with their websites. Sometimes it is not only new content that can be added through new page. Many site owners completely revise their content structure over time. What they want is to bring their overall content to a new level.

Reasons to change Squarespace templates.

Obscure graphic of current template.

Most of new website owners do not know how their Squarespace template would work out in future. Same as business owners they want to build the site first paying most attention to set up details. In this set up the major goal is to get the site have nice outlook and layout. This is what catches initial attention of the customer.

 It is only after they come to a point that there is a need for some graphic changes that may better fit the template. Even Squarespace is built through user interface, it is still a huge issue to make graphic amendments. Any wrong touch of existing graphic leads to overall design getting skewed. For this reason, when there is a demand for something new, many Squarespace owners prefer to change Squarespace template completely.

Yes, they do have to put their content again. But they do it once and for good. At the same time if users would start to make deep changes on existing Squarespace template it can turn into non-stop process.

All because of change in one part may led to other graphic parts getting skewed. Instead of messing up with graphics that were already set up for a template many choose to just change the entire template.

New Content.

Issues with new content are similar with to the ones with graphic. It is good when you can add your new content on new or existing page. However, there are often situations when all content needs to be restructured. In this case scenario change Squarespace template is most convenient solution.

First. You can customize your content fresh that gives a flexibility advantage. Based on its core and volume of your content you can estimate which pages should be updated and how.

Another reason for change Squarespace template is get a fresher look from the existing customers. New content on a newly set up website would always look fresher than on website that they got used to.    Speaking about the template change, the fresher it looks the more people are willing to check it out.

Another reason for content customization on a fresh template is to sort it out according to relevant interest from user.

Judging by pages and blocks visits through statistical programs site owners can understand which content attracts used the most and make this block front page.  The first three to five seconds is the customers time to decide whether to stay on a website or not. Relevant content on the front page plays an important role in holding visitors.

SEO purposes.

Content optimization

Speaking about search optimization it is necessary to add that it only can be done with content update.

Yes. Users can update their meta titles and tags. But what most important is the content of website. The content that would play a key role in your site being popped up in a search.

For this reason, almost every site owner should adjust it content to fit both user interest and search engine optimization purposes. This leaves a little space for proper update of existing content.

But what if person already put content on the website without too much thinking of SEO.

Many site owners build up their contents solely on the feeling of customers’ demands.

But to get customer to visit your website you first need to make the customer find you.

You can use Google AdWords as an option but how costly would it be. Some selling keywords can be as high as 7-10$ per click. What if all clicks would be done by your competitors to take you off the market.

In this very case you will lose all your advertising budget. Apart from that site appearing in a search are way more trustworthy than those from Google AdWords. So, the rate of conversion of a visitor to customer is higher with Search optimization. For this reason, search engine optimization is a must for any reputable website.

Graphic optimization.

With the development of search engines more attention is paid to pictures as search attractions.

Especially pictures are playing crucial role for those who offer some beauty involved services like photographer, coach or beauty master.

Unoptimized pictures for search engines would hold away number of potential customers.

Such things as Squarespace loading speed and pictures alt tags play no less important roles than meta titles and search optimized content.

Rebranding.

This is the most widespread reason why people would like to change their website. Initially created template may have looked fine for a start but does not catch up with growing business demands. Apart from adding a new stuff, a site owner may start to have a final understanding of how his website should look like. 

 But even with easy-to-use interface, is it that easy to change graphics and lay outs without damaging the overall picture. This is why many site owners prefer to get a new template even if they like the old one or their old subscription is not ended yet.

New Template advantages.

As we can see new templates provide a number of real deal advantages to their owners.

Optimized pictures and lay out that helps to get fast and easy internal search engine optimization of the website and many more.

If the site owner would think about content customization plus search engine optimization, he would simply omit proper design changes. This is why demand to change Squarespace template would always be there. Especially among those where beauty of the website directly correlates with the beauty of the services provided.

At the end of the days such site builders as Squarespace are constantly updating its templates to make it faster and easier. For this reason, site updates are very important for work profiles regardless of their activity.