Source: Freepik

One of the most effective ways to build credibility of a business is through professional blog. This blog should have all the information about your business, services, and their importance. The easiest way to create a business blog is to take the help of Squarespace. 

Here is a detailed discussion about the Squarespace and the ways it can prove helpful to your business: 

Introduction 

Squarespace is one of the most famous Content Management System (CMS). With the help of this platform, you can make different types of professional websites, online stores, and portfolios. The best thing about this website is its user-friendly and easy to use interface. Anyone with a little knowledge about the CMS can make a website in Sqaurespace. 

This CMS gains huge traffic and usage mainly due to its templates. These are not only appealing but also easily customizable. You can easily create, manage, and optimize your content on them according to your own requirements. The backend of Squarespace templates is neither too complicated that only experts can customize nor too easy that anyone can edit. 

Why to Have a Business Blog on Squarespace? 

Squarespace is not only for professionals and experts but also for beginners. There are several reasons that make Squarespace a perfect CMS to start from, such as the following: 

Simple to Use

One of the main objectives of Squarespace is to provide the users simple and easy to use templates. It is helpful especially for small businesses which can’t hire expensive web administrator. With a minimal knowledge and experience, they can customize, manage, or edit the content on Squarespace templates. 

Integrated Templates

Integrated templates of Squarespace allows the users to add different types of extra functionalities in their websites. In this way, a simple website from the CMS can be turned into a complex business system that can track the performance, manage the project, or optimize the content. 

The best thing about its integrated templates is their ease to customize. The user don’t need to master the complex coding skills to integrate extra functionalities in their website. They just need to figure out the right integrated template for their website. 

Customisation

You will find several types of templates, each for a different purpose. Along with them, you will have several customization options, such as the following; 

Page Sections

The customization on the Squarespace starts with the page sections. You can customize each part of the page sections according to the website’s overall design. Here are some of the most commonly used customization options for page sections: 

• Section dividers, such as a wave, diagonal line, a crop, or a background image, etc, helps to break different sections on a page. These will make the content more visible and easily distinguishable. 
• You can also add background images or videos related to your business to enhance its visual appeal. Most businesses add background video or image to give a short overview of their services or products. 
• Auto layouts is another way to customize page section. These layouts provide several columns, rows, carousals, and slideshows. These helps in updating content on regular basis.

Blocks

Squarespace provides several types of blocks, such as text block, form block, image block, etc. You can easily customize website with the help of blocks in the following ways: 

• Scrolling blocks are most commonly used to display the scrolling content. This helps to control the speed and shape of scrolling text. The businesses can use them to display their events, launches, reviews, or testimonials.  
• Shape blocks provides several shapes of blocks. You can use a different shaped block for section of reviews, testimonial, stars, extra services, etc. When these shape blocks are placed behind content, these makes them more focused and striking. 

You will find several other blocks, such as accordion and pinning blocks to make your website design more structured and appealing. 

Text and Image Formatting

Most website visitors come to read the text and see the information in it. That’s why the text should be as much appealing as possible. The Sqaurespace provides the following text and image customization options: 

• Animation is not only the most commonly used way but also the most appealing way of content presentation. These can overlap the previous content, slide from the side, or come over the fading content. 
• To make the text easily readable, you can choose an appropriate text color and thickness.
• In case of images, you can add different shapes, masks, and animations, and effects on them. 

Affordable

The pricing structure of Squarespace for making different websites is affordable as compared to a web developer and other CMS. When you compare the Squarespace features with its pricing, you will be amazed to see how economical option it is. Here is the pricing structure of Squarespace: 

• For personal use, it comes in $23 per month or $192 per year. 
• If small businesses want to buy it, they need to pay $33 per month or $276 per year. 
• For Ecommerce business, it provides the plans of $36 per month or $27 annually. 
• However, if you want to enjoy the advanced business or ecommerce features of Squarespace, you will need to pay $65 per month or $49 per year.  

Selecting an Appropriate Squarespace Template for Your Company Blog

To ensure your success in your online business, your first step is to select an effective design for your website. It should be not only attractive for your customers but also the demonstration of your professionalism and reflection of your personality. You can select an appropriate Squarespace template for your company blog by following steps given below: 

Think About Industry 

The template of website should comply the type of industry of your business. The template of website should fulfill all the requirements of your business. For instance, if your business is of creative industries, you should select a template with bold visuals and interactive elements. However, professional industries prefer the minimalist designs of templates. 

Elaborate Your Brand Design

First of all, you should understand what is included in the brand design. There are several things that elaborate your brand, such as the following: 

• Logo
• Color Palette
• Typography 
• Photography 
• Illustration 
• Iconography 
• Data Visualization 

To create a brand identity or elaborate your existing brand identity with the help of website template, you should follow the tips given below: 

• The template need to be distinct and catchy.
• The logo of your business should be memorable. Mostly, logo is preferred on name of business. 
• The template should be scalable according to the business growth. 
• Everything in template should be according to the education, age, geographic considerations of your audience. 

Common Squarespace Templates 

Source: Freepik

As there is a huge variety of Squarespace templates, you have to choose the one that is made specifically for your industry. The suitable template make it easy for you to customize according to your business. Here are some commonly used Squarespace templates: 

• Hester is a white and black theme. It provides different styles for ecommerce and portfolio websites. 
• Paloma has very sophisticated theme with elegant typography. It provide several creative designs for podcasters. 
• Bloom comes with natural themes and colors for the brands dealing with nature. 
• Loam provides different layouts for food businesses. It have proper menu and product pages. 

Spacesquare provide several other free or paid templates. 

Customizing the Squarespace Template for Your Business

After selecting an appropriate template for your business, you have to personalize it. Every template provide different customization features. You can use these features to customize the template by following the guide given below: 

Select Colour Scheme 

You also have to use a color scheme for your business website that evoke emotions in your audience. This color scheme is used in several places in website, such as the following: 

• Backgrounds
• Text 
• Buttons 
• Navigation Menus

Squarespace provide built-in tools to change or customize colors according to your requirements. 

Upload logo

Logo is your brand’s identity. You have to place it in header, navigation bar, or any place where it is visible to every visitor. 

Layout

To make a perfect layout for your template, you should consider your audience’s easiness. You should create a content hierarchy. This includes the content according to the user’s requirements. Moreover, there should be clear navigation paths in between different web pages. If you don’t know how to create an effective layout, you can follow the tips given below: 

• Header and footer should have navigation links, social media icons, and contact information. 
• Place widgets of recent posts, categories, and search bars in the sidebars. 
• Put your blog posts and articles in the main content area that is not only visually appealing but also prominent. 

Add content 

Now, you have to put upload your content in the designed layout of your website. The format of blog posts should have heading, sub-headings, and bullet points according to pre-decided layout. 

Moreover, you should create specific categories and add tages to your blog posts. This will make it easier for the readers to navigate within different blog posts. In the middle or in the last of blog post, you can add a Call to Action button. 

Creating Your Squarespace Business Blog

Blogging is one of the most trending and profitable business nowadays. If you are also interested in it and wanted to become a profitable blogger, you can follow the steps given below:

1. Create your Squarespace Account 

To create a business blog, you need to create an account on Squarespace and pay the mentioned fees according to your plan. 

2. Select a Template 

To select an appropriate template for your blog, you have to visit template library of Squarespace. There will be several templates in the library, but you have to select the one that is specific to your niche. To make this selection easier, you can consider the following factors: 

• Choose the theme category which is specifically made for your niche. 
• You should select the theme that is not only visually appealing but have all your desired customization options. 
• Then, you have to confirm that the template have all the flexible blog layouts, such as the grid, list, or magazine article options. 
• Another most important thing is the responsiveness to cell phones, tablets, and laptops. 

3. Create Blog Page 

Now, you have to create pages by clicking on the add pages button. There will be several other options related to pages, you can use them according to your requirements. 

4. Make the First Blog 

You have to start keywords research and find out the most search keywords about your business. You can take the help of professional writer to write blog post. This blog post should cover all the queries related to the main keyword. At the same time, there should be small paragraphs and sentences. 

After writing a blog post related to your business, you have to click on the add post button. You can upload the blog post and images in the new post. You can customize the text size, color, and shape before uploading. It is recommended to keep a continuous style in all the blog posts. 

5. Optimize the Blog 

While writing blog posts for your website, you should follow all the on-page SEO practices. You should search keywords with high volume, low competition, and large traffic, and write blog posts on them. Moreover, your blog posts should cover topics in depth. 

Along with on-page, you should also consider the off-page and technical SEO practices. Some most trending off-page and technical SEO practices are given below: 

• Every blogger tries to get the links from the reputed websites. This will transfer the authority from the high authority websites to your blog. 
• To get links, you can go for guest posting in which you need to write blogs for other websites. 
• You can paste links of your blog posts on different social media platforms, such as Linkedin, FaceBook, Instagram, etc. 
• You have to boost the speed of your website by decreasing the size of images and videos on the website. 
• Duplicate content can reduce the credibility of your website. That’s why it is recommended to keep a check on duplicate content and remove it on regular basis. 

Monetize Your Business Blog 

A business blog is a valuable asset in this digital world. Once you have gained a certain amount of traffic, you can easily monetize your blog. Usually it is recommended to go for monetization when your blog is having 500 to 2000 monthly traffic. Which type of monitizatoni strategy you will use for your blog post depends upon the type of content and amount of traffic. 

However, some most commonly used monetization strategies for blogs are the following: 

• First of all, you have to identify the products and services related to your blog posts. You can add a Call to Action button in middle or last of your blog post. You can do affiliate marketing of these products and services in this way. 
• When your blog post is consistently getting a traffic above 500 on monthly basis, you can go for advertisements. Several platforms, such as Google Adsense, Ezoic, Adsterra, etc, can pay for advertisements on your blog. 
• Sometimes, brands approach the blogs with large traffic for partnerships. If your blog fulfills the standards of brands related to your blog, you can also partner with them. 
• You can create your digital products or courses that you can sell on blog. 

Conclusion

Creating a business blog on the Squarespace can be your first step towards your brand’s success. It is an amazing tool for marketing, informing, and driving traffic towards your products or services. 

The journey of business blog can become more easy and interesting by selecting the Squarespace for this purpose. The thing that makes Squarespace one of the best CMS platforms is its huge variety of customization options. With the help of discussion given above, you can easily start your business blog and ensures your success as a brand. 

Frequently Asked Questions 

Is Squarespace Free for Bloggers? 

No, Squarespace is not free, you need to pay to avail its services. However, it provides a trail version of 14 days. 

Can I make Money with the Help of Squarespace? 

Yes, you can make money with the help of sqaurespace. If you have a blogging website, you can monetize its content by restricting its visibility only to paid traffic. At the same time, you can place paid advertisements on different pages of your blog. Moreover, you can go for affiliate marketing. 

Is Squarespace Better than WordPress for a Blogging to Create a Blogging Website? 

Both these platforms have their own benefits. If you want to have easy to use and user-friendly options, then choose Squarespace. On the other hand, for extensive customization and plugins, you will need to use WordPress. 

Can I Edit My Website After Publishing on Squarespace? 

Yes, you can make both small or large edits on your Squarespace blog even after publishing it. Yo need to go at the backend of your website, make your required changes with edit button. You can add pages, posts, customize their shape and size, etc.