In the present digital age, it is very important for individuals, companies, and producers to have a robust online presence. Out of all the available website builders, Squarespace is among the most popular and versatile in terms of designing and building professional, modern, and responsive websites. Aeon World seeks out artists of all shapes and sizes, whether you’re a small business owner or a brand builder Squarespace is perfect for you, with its variety of tools and templates, you can create a website without even needing to write a single line of code.

Squarespace analytics is a reporting platform that gives you insight into how your site is performing. With analytics, you can get a clear picture of your visitors and their behavior through visual reports on statistics like page views, conversion, sales, referrers, and bounce rate.

Key Features of Squarespace Analytics

Squarespace has so many amazing features and its robust website analytics is definitely one of them.

1.    Traffic and its Sources:

To obtain the summary of the traffic to your website, navigate to Analytics > Traffic.
There are five categories of traffic sources:

• Search: Identifies the search engines that are bringing you the most visitors.
• Social: Identifies the social media sites that are bringing you the most visitors.
• Direct: Squarespace classifies traffic as direct when it is unable to identify a referring traffic source. This typically indicates that someone entered your website’s URL in the address bar or used a bookmark in their browser to get to it.
• Referral: Squarespace places any referred traffic into this category if it is unable to classify it as email, social media, or search.
• Email: deconstructs traffic originating from email links. This might be a link to your website included in one of your regular emails or your email newsletter.

2.    Demographics of the Location

You may view a heat map showing the locations of your visitors by selecting Geography from the menu on the left. Numbers and percentages that indicate the nations from which your visitors are coming can be found beneath the map.

3.    SEO & Keywords

Some of the most useful data on your Squarespace analytics dashboard will appear when you select Google Search Keywords from the menu on the left. The four metrics that are displayed at the top of the page are as follows:

• Clicks: The quantity of times a user has clicked on a Google link that leads to your website.
• Impressions: the number of times users have viewed Google links pointing to your website.
• Click Rate: the proportion of users that clicked on links to your website that they saw on Google.
• Average Position: This refers to your average ranking for all of the terms you appear for in Google’s search results.

Even while Google accounts for the majority of search traffic, other search engines are as important. You can view keyword insights from other search engines, such as Bing, DuckDuckGo, Ecosia, and others, by selecting Other Search Keywords.

Lastly, knowing what visitors are searching for on your website is also beneficial. To see what users are typing into your website’s search bar, click Site Search Keywords.

E-Commerce Analytics

To view the entire amount of money you have earned for a given product during a predetermined time period, click on Sales by Product. Additionally, you can monitor each product’s sales volume, order volume, views, and conversion rate.

To find out where you’re losing clients along the Buying journey, click on buying Funnel. What proportion of site visitors looked at your product? What proportion of visitors to your product actually completed the checkout process? And what proportion of those who started the checkout process made a purchase?

The total value of the items added to a visitor’s shopping cart, the revenue lost due to abandoned carts, the amount of revenue that can be recovered, the proportion of customers who received an automated email about their abandoned carts, and the proportion of customers who actually came back to complete their purchase are all displayed when you click on Abandoned Cart.

The Activity Log

By selecting Activity Log, you may access information such as each visitor’s IP address and the pages they visited on your website. Enabling the activity log improves the accuracy of the other website analytics, but the data itself is essentially worthless. Nevertheless, activity logs raise privacy issues and can be in violation of GDPR regulations (more on this below). By selecting Settings > Cookies & Visitor Data, you may either allow or disable the activity log on your Squarespace website.

Conversion Analytics

To view the frequency of form submissions and button clicks on your website, select Form & Button Conversions from the Analytics panel. You may view information about each form and button by scrolling down. Because it indicates which calls to action are converting, this is some of the most useful information you can have.

Popular Content

You can discover which pages and blog posts on your website are receiving the most traffic by selecting Popular Content in the Analytics tab. This is also quite beneficial when coming up with ideas for new material.

RSS Subscribers
You may obtain a summary of the number of individuals who are viewing your RSS feed by clicking on RSS Subscribers. I usually disregard this information because I don’t find it to be very helpful.

Why Use Squarespace Analytics for Your Business Website?

Having a website is no longer sufficient; you also need insights to guide your approach. Analytics are useful in this situation. Small business owners, artists, and do-it-yourselfers may quickly identify trends, comprehend audience behavior, and make informed decisions without the need for additional tools using Squarespace’s integrated analytics tool. Let’s examine how Squarespace Analytics may improve your website by breaking down the fundamentals.

Establish clear objectives, such as raising monthly visitors, increasing sales, or reducing bounce rates, to get the most out of Squarespace business Analytics. Reviewing your statistics on a regular basis (once a month is ideal) can enable you to make minor but significant changes to your approach. Regular monitoring enables you to maintain your website in line with your objectives, whether that means redesigning underperforming pages or adding more compelling calls to action.

Squarespace business Analytics provides you with the data-driven ability to enhance the functionality of your website. You may take significant action to engage your audience and develop your brand by investigating visitor trends, high-performing sites, and traffic sources.

Squarespace Analytics provides organizations with insightful data to monitor and improve website performance:

• Understand Traffic
• Optimize Marketing
• Improve User Engagement
• E-commerce Insights
• Audience Demographics
• Measure KPIs
• Spot Trends
• Custom Reports

Businesses can optimize their websites, make well-informed decisions, and spur growth by utilizing Squarespace Analytics.

Benefits of Using Squarespace Business Analytics:

Offers extensive template or theme options

With its large selection of templates, Squarespace gives users a lot of design choices. Even though there aren’t many templates on Squarespace, there are a lot of stunning and expertly designed designs. With so many templates available, it’s simple to pick one that complements the distinctive style and feel of your website and business.

A simple design procedure
Squarespace makes the process of building a website easier by taking care of all the code. This implies that even if you have no prior knowledge or experience with coding languages, you can still develop a visually pleasing website.

Excellent for blogging
This platform was created especially with bloggers in mind, giving you all the resources you require to start and run a profitable blog. With a configurable blog homepage and post sections that will highlight your material, you can wave goodbye to the headache of coding.

Supports online shopping

The fact that Squarespace supports e-commerce is one of its many wonderful features. For starters, you can quickly set up and run your online store, take payments, and fulfill orders thanks to the platform’s built-in store and payment gateway.

Provides a convenient smartphone app

Another benefit of utilizing Squarespace for website creation and management is the Squarespace mobile app. The software makes it simple to view and edit your website from any location at any time using your mobile smartphone. More flexibility and convenience are made possible by this, particularly if you’re constantly on the road and not near your computer.

Up to 1,000 pages are supported.
Squarespace is the only website builder you need if you want to create a fully functional website with all the bells and whistles. With a capacity for an astounding 1,000 pages, it’s the ideal option for companies of all sizes.

Offers a number of content creation tools
Creating and publishing high-quality content for your website is made simple with Squarespace’s extensive content production options. Squarespace gives you the resources you need to make your material come to life, whether it’s blog entries or portfolios.

How to Access Squarespace Business Analytics

You may access the Analytics capabilities from the main menu after logging into Squarespace. There are four primary parts to the Squarespace Analytics interfaces:

1. Menu for navigation with several data kinds
2. Using a date range selector, you can view data at various times.
3. Snapshot metrics that display the mean values
4. Data graphs that display data patterns

Popular Squarespace Templates for Business Websites

Bailard:

This is an excellent illustration of  Squarespace 7.1. The demo material for the template, which is based on an ecologically concerned non-profit organization, is essentially up to the mark. Because it includes every component needed for a brochure website.
Bailard is among Squarespace’s most widely used templates. A call to action button and a prominent header image are features of different themes. The header has an additional call to action.

Rally:

Based on the Brine template family, Rally is a well-liked magazine-style blog template from version 7.0. A summary block or recent or featured posts appear first, and then more summary blocks appear.

“Rally enhances your material by enticingly condensing a lot of words and images. By allowing you to combine different blog post collections with full-bleed banner graphics, its lengthy, scrolling homepage keeps visitors interested, in Squarespace.

Sky:

The demo material for templates is given. Skye uses a different layout template. This template’s mobile-friendly menu is its best feature. May requires a forced mobile menu plugin from SqsMods in order to replicate that.

Bloggers are the target audience for the Skye family. You have much more control over the appearance and functionality of both your blog’s home page (a list of your posts) and each of your individual blog post pages.

Avenue:

Avenue works well for websites that resemble visual portfolios. Artists, filmmakers, photographers, etc. Avenue’s bolder typography is the sole thing that enhances the given templates.

The clean, straight lines and flexible grid-based style of Avenue, a timeless template, make it particularly well-liked by designers, illustrators, and photographers. why so many of our clients choose Avenue in Squarespace.

Jasper:

Jasper uses a two-column grid layout. Make templates perfect for visual portfolios. Photographers, videographers, artists, brand designers, etc.

Present your work to prospective customers and interact with Jasper. This portfolio design uses a dynamic grid-style homepage to offer an eye-catching visual summary of your projects. Your work is presented boldly and captivatingly through page animations, scalable fonts, and page headers. Your visitors will have an engaging experience thanks to the unique Project Pages, which elegantly arrange photographs, titles, and captions.

Frequently Asked Questions

What is the frequency at which Squarespace Analytics refreshes its data?

Answer: Tracking is overlaid in real-time to ensure that it is always accurate.

Would it be possible to obtain my analytical Squarespace data in another format other than the formats provided?

Answer: Yes, data can also be exported in a CSV format.

Should I be making changes to my marketing idea based on referral data analysis? If so, how?

Answer: Concentrate on channels that deliver the best results and revise the plans for weaker ones.

What is the meaning of bounce rate and what can be done to lessen it?

Answer: When the bounce rate is very high it means that the visitor only spent a few seconds on the page; So work on the content and design of the site to bring it down.

Is it possible to measure the success of sales in Squarespace Analytics?

Answer: Measures sales, sales of goods, sales conversion rate, and the number of purchases that were not completed.

Would the analysis done by Squarespace analytics be able to assist in enhancing my SEO effort?

Answer: Yes, through utilizing search terms and making content for worthwhile keywords.